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Open nowPosted 4 days agoWe saw it 67 min after it went up

Assistant Integrated Marketing Manager

CASETiFY65 open roles

Where
Shanghai, China
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Your applicationOpen nowAssistant Integrated Marketing ManagerCASETiFY · Shanghai, China

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on CASETiFY's own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. CASETiFY postings stay open a median of 22 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: posted 4 days ago

CASETiFY median: 22 days open

The posting

Job description：

  • Drive the development and execution of integrated marketing plans for brand & product campaigns, ensuring alignment with overall business objectives.
  • Lead end-to-end integrated marketing and new product launch campaigns, spanning from strategy development and cross-functional alignment to execution and performance review.
  • Act as a key liaison with the global team to lead campaign localization, adoption, and seamless execution in the CN market.
  • Manage CN consumer insights work and surveys, translating data into actionable brand strategies and overseeing end-to-end marketing campaign execution.
  • Maintain the marketing roadmap and calendar to strategically orchestrate the CN brand and consumer journey.
  • Partner with cross-functional teams, including Retail, Marketplace, E-com, and Partnerships, to ensure consistent, brand right communication across all channels that resonates with CN consumers and drives business success.
  • Formulate comprehensive creative briefs and manage the production of locally relevant assets, providing clear guidance to creative PMs and external creative agencies.
  • Plan and execute retail / PR events for store opening moments and promotions, driving in-store brand communication and campaign integration.
  • Oversee corporate and brand campaign PR initiatives, collaborating with PR agencies and global marketing team to maximize brand voice and media impact.

Qualifications

  • 5 years+ experience in brand marketing.
  • Strong project management analytical and problem-solving skills.
  • Excellent communication and teamwork abilities, with experience working across global teams.
  • Experience in fashion, lifestyle, or luxury brands is preferred.
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