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Open nowFirst seen 5 days ago

Head of Games Promotions

Citrus Systems9 open roles

Where
Belgrade, Belgrade, Serbia
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Your applicationOpen nowHead of Games PromotionsCitrus Systems · Belgrade, Belgrade, Serbia
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  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 5 days ago

The posting

Hello there, thanks for paying attention to our vacancy and let us introduce ourselves.

We are an IT company occupying a remarkable place in marketing, gaming, and financial segments of the iGaming industry. Our products are successfully implemented in European, African, and Latin American markets.

Ever since we first started, we have been driven to find the best solutions in everything we do. At the same time, we have been creating strong connections worldwide, which have helped us establish our presence in the industry.

We strive for fun, elegance, and efficiency in everything we do. You can feel this in our relaxed, homelike working environment. We offer employment and seek to hire only the brightest, most driven, and most gifted minds around.

Currently, we are looking for an ambitious Head of Gaming Promotion to join our team for full-time employment in our beautiful office in New Belgrade.

Here are few reasons to join us:

  • competitive salary and constant encouragement for your efforts and contribution (annual salary review);
  • rapid growth (junior to CEO is a familiar journey for our company. We value business results and individuals eager to raise the bar. As an employer we provide supportive space to pursue your ideas);
  • we are taking care of the overall well-being of our people by providing private health insurance and Fit Pass for all;
  • work-life balance (25 working days of paid vacation, flexible schedule, corporate events, and team-building activities);
  • modern and comfy office (easy-to-get office in new business center with a spectacular view, free fruits, and snacks in the office, playroom with billiard, tennis table, and PlayStation);
  • we like to celebrate special days and have fun at our corporate events and team-building activities, and we have special vouchers for our people's birthdays so you can enjoy your special day.

As a Head of Gaming Promotion at our company, we expect you to be responsible for:

Strategy & Planning

  • Develop and own the games promotional strategy, ensuring alignment with commercial targets and long-term business objectives.
  • Create and manage a comprehensive promotional roadmap, covering monthly, seasonal, and thematic campaigns and tournaments with game providers across all brands.
  • Define and innovate promotional mechanics — local tournaments, jackpots, free spins, and cashbacks — in collaboration with top game providers.
  • Build monthly game positioning plans across all brands and markets to maximize revenue while maintaining strong provider relationships.

Execution & Operations

  • Coordinate new game provider promotional launches across all brands and markets.
  • Collaborate with game providers on co-funded, exclusive, and branded promotional campaigns.
  • Work closely with Product, Retention, Tech, Marketing, and Compliance teams to ensure campaigns are technically sound and delivered on time.

Performance & Optimization

  • Monitor game performance and reposition or remove underperforming titles.
  • Track and analyze promotion performance using key metrics: turnover, GGR, and player participation.
  • Continuously optimize promotions based on real-time player behavior, game performance data, and market trends.

Player Segmentation & Personalization

  • Work with CRM and VIP teams to tailor promotions by player segment and lifecycle stage.
  • Collaborate with acquisition teams on co-funded campaigns with game providers.

Compliance & Responsible Gaming

  • Ensure all promotions strictly comply with regulatory requirements, advertising standards, and responsible gaming policies.
  • Adapt promotional terms and mechanics to meet local market regulations and specific provider requirements.

Leadership

  • Lead and develop a team of games managers focused on specific markets.

Required skills:

  • English language proficiency B2 level or higher, both written and spoken.
  • Minimum 5 years of experience in the iGaming industry within promotions, CRM and operations.
  • Strong knowledge of top game providers and their promotional tools (e.g., Pragmatic Play's Drops & Wins, Evolution's tournament features).
  • Ability to analyze data and measure campaign performance; strategic thinking to build long-term promotional roadmaps.
  • Deep understanding of advertising standards and promo compliance in regulated markets.
  • Experience working in multi-market, regulated environments.
  • Strong project management skills — ability to lead a campaign from concept to live, coordinating Tech, Product, and Legal teams.
  • Excellent communication and negotiation skills for working with third-party providers.

Will be an advantage:

  • Experience in player segmentation and personalized promotional strategies.
  • Proven track record in negotiating co-funded or exclusive budgets with game providers.

Our company is built on the ability to find the best people and provide them with everything needed to stay focused on what's important! We create a business environment that brings out the best in everyone. We have no bureaucracy, and we give our colleagues freedom to make decisions and achieve brilliant results.

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