Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 5 days ago

Director, Customer Marketing, East Region

coke93 open roles

Pay
$169,000 – $200,000 a year
Where
US - GA - Atlanta
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDirector, Customer Marketing, East Regioncoke · US - GA - Atlanta

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on coke's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. coke postings stay open a median of 8 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 5 days ago

coke median: 8 days open

The posting

Job Description Summary:

The Director, Customer Marketing will be a strategic thought leader for key strategic food service customers in the East Region and will develop and lead marketing strategies and solutions to drive value, increase beverage incidence and profitability with these partners. This position will play a critical role in the joint business planning process, development of growth strategies, innovation, and digital programming. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external constituents to support customer programming throughout the year. We are looking for a highly strategic, collaborative, innovative, and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills.

Key Differentiators For This Role: This role requires exceptional ability to navigate the Coca-Cola system, influence across bottlers and Customer franchisees, and build deep, productive relationships at multiple levels of complex Customer organizations. The person in this seat must be able to work effectively across ambiguity, align diverse stakeholders, and move work forward in highly matrixed customer and system environments.

RESPONSIBILITIES

MARKETING STRATEGY AND EXECUTION:

  • Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives and system resources.
  • Construct & deliver annual marketing calendars that shape and contribute to the customer’s long-term planning process, as well as conduct customer marketing stewardship reviews.
  • Seek out & leverage national marketing initiatives, brand ideas/thinking, consumer insights and internal tools/resources to support customer strategies and drive increased consumer preference.
  • Lead customer innovation strategy and commercialization, identifying and advancing beverage, occasion and experience opportunities that unlock incremental growth for the customer and TCCC.
  • Lead digital transformation across the customer journey, identifying opportunities to leverage digital, loyalty, delivery and emerging capabilities to drive consumer engagement, beverage incidence and growth.
  • Lead and execute customer conference TCCC presence, driving relationships with franchisees. Work closely with 3rd party partners to execute all components of the conference.

PARTNERSHIPS:

  • Develop long-term customer partnerships with ownership of senior-level marketing relationships across complex Customer systems
  • Experience navigating and influencing complex franchise, bottler and/or multi-stakeholder Customer systems to align around shared priorities and accelerate execution.
  • Navigate the broader Coca-Cola system effectively, building credibility and productive relationships at multiple levels internally and externally.
  • Champion for both customer and TCCC imperatives internally & externally to deliver on our Growth Promise in all areas.
  • Closely partner with Sales and Operations cross-functional teams to drive the partnership and business.

INSIGHTS TO ACTION:

  • Present “What” (Consumer and Industry Insights), “So What” (what it means to the customer brand & category) & “Now What” (recommendations in how to apply to customer’s business) to deliver persuasive selling stories.
  • Bring a clear, data-driven point of view and the conviction to influence customer decisions, translating insights into decisive recommendations and action.
  • Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on customer specific, channel and consumer insights and linking to brand strategy.
  • Provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.

Qualification & Requirements

  • Minimum Required: Bachelor's degree in Marketing/Business or equivalent education.
  • 5-10 years’ business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
  • Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results.
  • Revenue Growth Management experience or demonstrated understanding of RGM principles preferred
  • Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships
  • Effective oral and written communication skills and storytelling with the ability to create persuasive selling stories
  • Self-starter that’s passionate about driving growth for both the customer and TCCC
  • Agency Management

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Channel Marketing Strategy, Collaboration, Commercialization, Consumer Insight Analysis, Consumer Insight Generation, Customer Marketing, Digital Marketing, Growth Mindset, Growth Strategies, Guest Engagement, Innovation, Joint Business Planning, Leadership, Marketing, Marketing Analytics, Marketing Execution, Marketing Strategies, Relationship Building, Revenue Growth Management, Stakeholder Influence, Storytelling

Pay Range:

United States: 169,000 - 200,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

October 28, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against coke's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on coke's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    coke's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.