The posting
Job Description Summary:
Role Overview
The Senior Director, Innovation Product Manager is responsible for identifying, incubating, and scaling breakthrough digital product opportunities that accelerate The Coca‑Cola Company’s digital transformation journey. Operating at the intersection of business strategy, emerging technology, data, and artificial intelligence, this leader will drive the discovery and development of innovative products that create new enterprise capabilities, unlock productivity, enable growth, and transform how work gets done across the Coca‑Cola system.
This role leads a team of Product Owners and Business Analysis leaders responsible for product discovery, experimentation, opportunity assessment, and early-stage product development. The Innovation Product Manager serves as the catalyst between business challenges and future digital solutions, ensuring that innovation investments are grounded in business value, aligned to enterprise priorities, and capable of scaling across Functions, Operating Units, and bottling partners.
Success in this role requires deep product management expertise, strong commercial acumen, digital and AI fluency, and the ability to navigate ambiguity while transforming emerging opportunities into scalable digital capabilities. This leader will help shape Coca‑Cola’s future digital landscape by creating a disciplined innovation engine that continuously identifies and accelerates high-value opportunities. This role builds upon product ownership, innovation discovery, and business analysis disciplines across the Digital Product & Engineering organization.
What You will do for us
- Define and lead the enterprise innovation product strategy, identifying future digital capabilities that support growth, productivity, and operational excellence.
- Build and manage a portfolio of innovation initiatives focused on emerging technologies, advanced analytics, automation, artificial intelligence, and intelligent enterprise solutions.
- Lead innovation discovery processes to identify unmet business needs, emerging market opportunities, and transformational use cases across the Coca‑Cola system.
- Partner with senior business leaders, Digital Product & Engineering teams, Operating Units, and bottling partners to evaluate and prioritize innovation opportunities.
- Direct the development of business cases, value assessments, investment recommendations, and innovation roadmaps that support enterprise decision-making.
- Lead experimentation efforts, proof-of-concepts, pilots, and minimum viable products to rapidly validate hypotheses and business value.
- Guide Product Owners and Business Analysis leaders in translating business challenges into scalable product concepts, requirements, and solution strategies.
- Establish innovation governance frameworks that balance experimentation, speed, investment discipline, and value realization.
- Drive the integration of artificial intelligence, machine learning, automation, and data-driven capabilities into future digital products and business processes.
- Collaborate closely with Engineering, Architecture, Data & AI, Cybersecurity, and Platform teams to ensure innovation initiatives align with enterprise standards and scalability requirements.
- Create repeatable innovation frameworks that accelerate the transition from idea to scalable enterprise product.
- Define and monitor innovation performance metrics, value realization measures, adoption indicators, and portfolio outcomes.
- Identify and mitigate risks associated with emerging technologies, enterprise adoption, product scalability, and business readiness.
- Foster a culture of innovation, experimentation, curiosity, and continuous learning across product and business teams.
- Influence enterprise digital strategy by providing insights on emerging technologies, innovation trends, future capabilities, and business transformation opportunities.
Requirements and Qualifications
- Bachelor’s degree in Business, Technology, Computer Science, Engineering, Information Systems, Data Analytics, or a related field; Master’s degree preferred.
- 12+ years of experience in product management, innovation management, digital transformation, technology strategy, consulting, or related disciplines.
- 8+ years of experience leading digital product teams, innovation organizations, or enterprise technology initiatives within large global organizations.
- Proven experience identifying, evaluating, and scaling innovative digital products, platforms, or business capabilities that delivered measurable business value.
- Demonstrated success leading product discovery, experimentation, opportunity assessment, business case development, and value realization activities.
- Strong understanding of modern product management disciplines, product operating models, agile methodologies, and digital product development practices.
- Experience leveraging advanced analytics, automation, machine learning, generative artificial intelligence, and emerging technologies to solve business challenges.
- Strong business acumen with the ability to connect enterprise priorities, customer needs, operational challenges, and technology investments.
- Experience leading teams responsible for product ownership, innovation delivery, business analysis, or strategic capability development.
- Demonstrated ability to develop investment strategies, innovation portfolios, and funding recommendations for enterprise initiatives.
- Strong analytical, critical thinking, and problem-solving capabilities with a track record of operating effectively in ambiguous environments.
- Experience influencing executive stakeholders and building alignment across highly matrixed organizations.
- Knowledge of enterprise technology ecosystems, cloud platforms, data architectures, digital platforms, and AI governance principles.
- Strong communication, storytelling, facilitation, and stakeholder engagement capabilities.
- Digital and AI fluency with the ability to evaluate opportunities, risks, adoption implications, and enterprise value drivers associated with new technologies.
- Passion for innovation, experimentation, continuous learning, and building inclusive, high-performing teams.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Skills:
Pay Range:
United States: 217,400 - 245,300 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
50
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:
20
Long-term Incentive reference value is a market-based competitive value for your role.
Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
October 24, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
