The posting
Your responsibilities
There's a reason so many founders and investors point back to their early sales days as the training ground that shaped them. At Plato, this role is exactly that: a real crash course in outbound, cold outreach, discovery calls, and pipeline that has to hold up, not just look good on paper. You'll get honest feedback, direct coaching, and a team that expects you to keep getting better, fast.
You'll also be one of the first sales hires at a company going after something most of the tech world has largely ignored: bringing modern AI into wholesale distribution, an industry that's overdue for it. That means fewer layers between you and the customer, and a lot more direct exposure to what actually works - earlier than you'd get at a more established company.
If you're looking for a narrowly scoped role with a fixed playbook, this isn't it. If you want to learn sales properly, take on real ownership early, and grow with a company that's still being built - let's talk.
What you'll actually do:
- Own our prospecting pipeline end-to-end: from first outreach to closing new leads - via phone, email, and social media, talking directly to decision-makers across the wholesale industry.
- Test new ways to generate both outbound and inbound leads, and cut what doesn't work.
- Become the go-to expert on our product, the wholesale market, and our customers - and use that to actually convince leads, not just recite a generic pitch.
- Independently research potential B2B customers and build sales materials and presentations that land.
- Write and refine call scripts and communication templates, and share what you learn through internal trainings and workshops with the team.
- Work AI-native: actively look for ways to use AI tools to move faster, experiment with new approaches, and share what works - that's core to how we operate at Plato.
Your qualifications
We care less about ticking boxes on a skills list and more about how you think: are you someone who finds a way forward when something's unclear, and brings real drive to make it happen? The rest - tools, tactics, specific sales techniques - you'll learn here. Still, a few things that tend to help:
- You're motivated to build something from scratch and enjoy getting your hands dirty.
- Your written and verbal communication in German and English is excellent.
- You genuinely enjoy talking to customers, can convince people, and are reliable enough that customers trust you.
- You have some initial experience in SaaS sales, are tech-savvy and/or interested in the industrial/wholesale sector.
- You're goal-oriented, resilient, and bring a positive attitude to challenges.
Why us?
- Your own pipeline from day one. Real leads, real decision-makers, no months of shadowing.
- The skill that pays off everywhere. Selling is what founders and leaders rely on every day.
- Top-of-market compensation, plus meaningful equity.
- Close to the founders at a fast-growing AI startup backed by Atomico and Cherry Ventures ($14.5M seed).
- Great team, great perks. Weekly team lunches, dinner on us when we work late, a sports membership and regular team events.



