The posting
Job description
Are you an exceptional content marketer who can turn complex ideas into clear, compelling stories that educate, influence and drive results? At Dynamic Planner, we’re looking for a Senior Content Marketing Manager to own and shape our content programme across thought leadership, campaigns, social media, customer communications and sales enablement. This is a high-impact role at the heart of our go-to-market team. You’ll help bring our market-leading digital financial planning and advice platform to life through content that resonates with financial advisers, enterprise buyers, partners and customers. From AI and digital advice to regulation, client engagement, investment suitability and market insight, you’ll translate important themes into content that builds authority, supports demand generation and strengthens our position in the market.
What you'll be doing
- Owning the content strategy, editorial calendar and rolling content plan across campaigns, thought leadership, social media, newsletters, customer communications and sales enablement.
- Creating high-quality long and short-form content, including whitepapers, blogs, guides, case studies, web copy, emails, landing pages, video scripts, social posts and executive thought leadership.
- Translating complex financial services, technology, product and regulatory topics into content that is clear, human, useful and commercially relevant.
- Working closely with demand generation, product marketing, PR, sales, customer success and subject matter experts to identify content opportunities and shape strong messages.
- Using AI tools confidently and responsibly to increase content pace, scale and repurposing while maintaining quality, accuracy and originality.
- Measuring content performance and using insight to improve future planning, engagement, conversion and commercial impact.
What we're looking for
- A strong understanding of B2B content marketing, content planning and campaign messaging.
- An interest in the UK financial advice, wealth management, fintech or investment services market.
- Curiosity about market trends, adviser challenges, regulation, AI adoption, digital advice and customer experience.
- A self-starting and proactive approach, with the confidence to identify opportunities, shape ideas and challenge unclear messaging constructively.
- A high standard of editorial judgement, accuracy, tone of voice and attention to detail.
- A collaborative, commercial and delivery-focused mindset, with the ability to balance quality with pace in a growing scale-up environment.
Key Skills and Experience we're looking for:
- Proven experience in a senior content marketing, content strategy or financial services content role, ideally in B2B fintech, SaaS, wealth management, asset management, financial advice or another regulated environment.
- Exceptional writing, editing and proofreading skills, with the ability to write clearly for complex B2B audiences.
- Strong ability to turn complex ideas into engaging, audience-led content across multiple formats and channels.
- Experience owning content calendars, social media plans and multi-format content programmes.
- Strong commercial awareness, with an understanding of how content supports demand generation, brand authority, sales enablement and customer engagement.
- Confident stakeholder management skills, including the ability to interview subject matter experts, extract insight and move work forward without needing fully formed briefs.
- Good working knowledge of SEO, LinkedIn, email marketing, analytics and content performance reporting.
- Confident and responsible use of AI tools to support research, drafting, repurposing, workflow efficiency and content scale.
Job benefits
You’ll join a growing, ambitious and purpose-led business that is helping to close the advice gap by making trusted financial advice more accessible at scale. You’ll have the opportunity to own meaningful content, work with expert teams across the business and play a visible role in shaping how Dynamic Planner shows up in the market.
