The posting
Job Description
Workplace: White City, London - 2 days in the office
The role
Sitting within the M&E Marketing team, you’ll lead ITV’s biggest and most high-profile integrated marketing campaigns, with multi-million-pound budgets and ambitious creative at the heart of the role. You’ll shape how we bring our most important shows to audiences, building awareness, sparking conversation and driving viewing across Broadcast and Streaming.
You’ll own campaigns from strategy and briefing through to delivery and evaluation, working across the full marketing funnel. From bold and noisy advertising and media investment to ambitious creative campaigns, you’ll know how to bring channels together to deliver impact. You’ll have extensive experience developing and delivering standout creative, from original shoots and talent-led campaigns to innovative clip-based work that makes the most of ITV’s content.
At the heart of the role is the ability to set a clear strategic direction, write brilliant briefs and turn ambitious ideas into exceptional campaigns. Working in close partnership with Creative and Media Strategists, you’ll bring together senior stakeholders, agency partners and internal teams around a shared vision. You’ll operate autonomously, make confident decisions and support the Head of Marketing in setting priorities and raising the ambition of our work.
We’re looking for an experienced, commercially minded marketer who combines strategic thinking, creative ambition and excellent delivery skills. You’ll be confident leading complex, high-value campaigns, influencing very senior stakeholders and managing people, while ensuring our biggest marketing investments deliver meaningful results.
Main responsibilities
- Lead ITV’s biggest integrated marketing campaigns, owning high-profile, multi-million-pound campaigns from strategy and briefing through to delivery, optimisation and evaluation. Set a clear direction, establish objectives and ensure campaigns deliver against audience and commercial goals.
- Lead Marketing strategy and write exceptional briefs, translating content propositions, audience insight, market intelligence and cultural opportunities into clear, compelling marketing briefs. Define the target audience, proposition, key messages, objectives and measures of success, using our audience-first framework.
- Own Marketing’s role in ambitious creative development and production, working with creative agencies, production teams and talent to develop distinctive campaigns, from original shoots and talent-led creative to innovative clip-based work. Push creative ambition while ensuring ideas are grounded in audience insight and deliver against the brief.
- Influence and manage very senior stakeholders, building trusted relationships with Commissioning, Publicity, Creative, Media and senior internal leaders. Navigate competing priorities, challenge constructively and secure alignment around campaign strategy, creative direction and investment decisions.
- Support the Head of Marketing, contributing to strategic planning, campaign prioritisation and resource decisions. Bring a clear point of view, identify opportunities to raise the ambition and effectiveness of our work, and provide confidence in the delivery of our most important campaigns.
- Lead and develop people, setting clear direction, supporting professional development and creating a high-performing team environment. Provide effective management, constructive feedback and coaching while maintaining high standards across campaign delivery.
- Use insight and performance data to optimise campaigns, drawing on audience research, market intelligence, media performance and campaign results to inform decisions, demonstrate impact and identify opportunities to improve effectiveness.
- Manage substantial budgets and complex delivery, ensuring investment is used effectively, resources are allocated appropriately and campaigns are delivered to a high standard. Anticipate risks, resolve challenges and maintain momentum across multiple workstreams.
- Build strong relationships with Commissioning and internal teams, ensuring clear and focused content propositions sit at the heart of campaign strategy and identifying the editorial hooks and audience motivations that marketing can amplify.
- Stay ahead of the market, monitoring competitor activity, cultural trends, audience behaviours and changes in the media landscape to identify opportunities for ITV and inform future campaign planning.
- Champion ITV’s brand positioning, ensuring campaigns reflect ITV’s tone of voice and There’s No Place Like ITV platform, while allowing individual shows and campaigns to stand out.
- Champion best practice across Marketing, sharing expertise, raising standards and helping develop effective, insight-led approaches to campaign strategy, creative development, media integration and evaluation.
Skills you’ll need (minimum criteria)
- Extensive experience leading major integrated marketing campaigns, with a proven track record of managing high-profile campaigns and multi-million-pound budgets, ideally within entertainment, media or a similarly fast-paced consumer environment.
- Exceptional strategic briefing skills, with the ability to distil complex information into clear, simple and structured briefs grounded in audience insight, with a compelling proposition, focused objectives and a clear strategic direction.
- Significant experience developing ambitious creative campaigns, including original shoots, talent-led creative and clip-based work. Able to take ideas from initial concept through creative development, production and final delivery.
- Strong full-funnel marketing expertise, with experience across above-the-line advertising, including TV, outdoor and other brand-building channels, alongside digital and performance marketing. Able to shape integrated plans that deliver awareness, consideration and viewing objectives.
- Extensive experience working with creative and media agencies, setting strategic direction, challenging thinking, developing strong partnerships and ensuring work delivers against ambitious creative, audience and commercial objectives.
- Confident stakeholder management and influencing skills, with experience working with very senior stakeholders, navigating competing agendas, challenging constructively and securing alignment on complex decisions.
- Proven people management experience, with the ability to lead, motivate and develop colleagues, set clear expectations, delegate effectively and maintain high standards of performance and delivery.
- Strong commercial and financial acumen, with experience managing substantial marketing budgets, making investment decisions, allocating resources and evaluating return on investment.
- Strong analytical and audience insight skills, with the ability to interpret research, media data and campaign results, draw meaningful conclusions and use evidence to shape strategy and demonstrate impact.
- Excellent communication and presentation skills, able to articulate a clear strategic point of view, present recommendations, influence senior decisions and translate complex information into actionable plans.
- Exceptional project management skills, with the ability to lead complex campaigns end to end, manage multiple workstreams, anticipate risks and deliver to challenging deadlines.
- A strong understanding of television, entertainment and the UK TV marketplace, including audience behaviours, viewing trends, content discovery and the competitive landscape.
Other things we’re looking for (key criteria)
- A strategic and creative leader who consistently pushes for ambitious ideas and marketing that stands out.
- A highly autonomous operator who takes ownership, exercises sound judgement and makes confident decisions in complex situations.
- A collaborative leader who builds trusted relationships, brings people together and gets the best out of colleagues and agency partners.
- The confidence and credibility to operate with very senior stakeholders, challenge constructively and influence decisions.
- Strong commercial instincts, with the ability to balance creative ambition, audience impact and effective use of investment.
- Resilience and adaptability, with the confidence to manage pressure, competing priorities and challenging stakeholder situations in a fast-moving environment.
- A genuine passion for television, entertainment, popular culture and the shows and moments that get people talking.
- A commitment to developing people, sharing expertise and continually raising the standard of marketing across ITV.
About Us
Your work matters to millions.
Shaping culture is in the DNA of ITV. So, it’s not surprising that you’ll find us in every home in the UK, our productions are famous all over the world and we’re at the forefront of the digital streaming revolution.
When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact’s felt in the business, but big enough that your impact reaches millions of people.
Come develop your skills, change TV and the course of your career. Don’t just watch it. Be part of it. Join ITV.
ITV is for everyone.
ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage* (minimum criteria above).
We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at [email protected]. Find out more about applying with a disability.
* There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.
Because those who make an impact deserve to be rewarded for it.
ITV offers some great rewards and benefits including:
- Flexible working with a range of options to suit everyone
- Generous holiday allowance, plus you can buy more
- Annual bonus opportunity
- Competitive pension contribution
- Save as you earn - with an opportunity to buy ITV shares
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
More about our benefits
