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Open nowPosted 15 days ago

Shopper Activation Specialist

EURES job mobility portal193,836 open roles

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Twente, Netherlands
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Your applicationOpen nowShopper Activation SpecialistEURES job mobility portal · Twente, Netherlands
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  2. 3.4%3 days
  3. 7.8%7 days
  4. 14.3%14 days
  5. 33.7%30 days
This job: posted 15 days ago

The posting

Shopper Activation Specialist Beschik jij over een passie voor marketing en communicatie en wil je bijdragen aan het succes van Grolsch? Hoe? Als Shopper Activation Specialist bij Koninklijke Grolsch. Waarom? Omdat jij met jouw kennis en ervaring impact maakt in een dynamisch trade marketingteam. Waar? Op onze Grolsch Brouwerij in Enschede. Met wie? Collega's van brand management, category management, insights, field sales, procurement, supply chain en sales. Ook werk je samen met creatieve bureaus, leveranciers en retailmediabureaus. Je rapporteert aan de off-trade customer channel lead. Als Shopper Activation Specialist… … ben jij de drijvende kracht achter activaties die onze merken tot leven brengen op de winkelvloer en online. Met passie voor onze bieren, gevoel voor de shopper en oog voor wat er in retail speelt, vertaal jij campagnes en activaties naar krachtige merkbeleving die inspireert, verleidt en aanzet tot aankoop. Je ziet kansen, pakt ze met beide handen aan en weet resultaten om te zetten in nieuwe ideeën en nog sterkere activaties. Daarbij ontwikkel en bewaak je de richtlijnen voor activaties, houd je de activiteitenkalender strak op koers en evalueer je de impact van jouw plannen. Zo zorg jij ervoor dat onze merken zichtbaar zijn waar het telt en dat shoppers niet om ons heen kunnen. - Plannen, ontwikkelen, uitvoeren en evalueren van shopper activations; - Het kwartaalverkoopboek ontwikkelen, beheren en actueel houden, inclusief heldere activatierichtlijnen waarmee onze field sales collega's direct aan de slag kunnen; - Evalueren van projecten en resultaten en verbeteren waar nodig; - Projectmanagement van activaties en beheer van de activiteitenkalender. Maar dat is niet alles: - Beheren van het shopper activation budget, inclusief allocatie, kostenbewaking (en evaluatie van effectiviteit en ROI van campagnes); - Aansturen van en samenwerken met interne teams en externe bureaus (o.a. creatie, productie en...

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