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Open nowPosted 393 days ago

Chief Marketing Officer (GTM - Founding Pillar)

gradientflo19 open roles

Pay
$40,000 – $60,000 a yearly
Where
Hyderābād, India
Work mode
On site
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Your applicationOpen nowChief Marketing Officer (GTM - Founding Pillar)gradientflo · Hyderābād, India

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  6. 58.1%60 days
This job: posted 393 days ago

The posting

Role Overview

You’ll be the growth engine and cultural architect of Vibecoderz. As founding CMO, your mandate is to build Vibecoderz into the default home for AI-native developer learning. Think Notion’s bottoms-up adoption meets Discord’s community energy.

Your job: scale Vibecoderz from 0 → 100K+ active users → 20K+ paid subscribers within the first year, while building a sticky ecosystem where developers learn, build, and share. You’ll drive community-led growth, viral loops, world-class campaigns, and developer-first storytelling.

You are not just running campaigns — you are building a category: Superficient Learning.

Key Responsibilities

  1. GTM & Growth Strategy Define and execute Vibecoderz’ B2C growth playbook. Build funnels from free sign-ups → Pro plan upgrades → long-term retention.
  2. User Acquisition & Paid Conversion Drive 20K+ paid Pro users within Year 1. Optimize onboarding flows, trial → paid conversion, and habit loops.
  3. Community & Culture Build Vibecoderz’ Discord HQ into a 10K+ member developer hub. Launch rituals (challenges, AMAs, hackathons, leaderboards) to retain members.
  4. Brand Building & Positioning Craft Vibecoderz’ brand identity: logo, voice, design language, and category narrative. Position Vibecoderz as the “Notion for AI learning” in the developer ecosystem.
  5. Content & Events Publish high-quality blogs, tutorials, videos, and byte courses. Run webinars, AMAs, and virtual hackathons with CTOs, VPs of Eng, and researchers.
  6. AI-Native Marketing Execution Leverage AI tools for content generation, campaign automation, and lead scoring. Build Martech pipelines with Segment, HubSpot, Apollo, and n8n.
  7. User Feedback Loops Continuously listen to developers via Discord, Twitter, GitHub. Synthesize insights back into the product roadmap with PM/CTO.
  8. Retention & Engagement Design habit loops (daily streaks, progress dashboards, certificates). Ensure >80% 12-month retention for paid subscribers.
  9. UGC & Viral Loops Turn artifacts (AI Slides, Mini-Apps, Byte Courses) into shareable content. Build referral mechanics to fuel viral growth.
  10. Team Leadership Hire and mentor a world-class team in growth, design, community, and content. Build an org that blends creativity, data, and technical marketing DNA.

Success Metrics

90 Days (Probation):

  • Vibecoderz GTM plan delivered (0 → 20K paid user goal).
  • Discord community: 1K active developers.
  • First UGC loop live (Byte Course share → referral → signup).
  • 3 Martech automations live (trial → paid, churn prevention, onboarding drip).

12 Months:

  • 20K+ paid users with >80% retention.
  • 100K+ MAUs with strong activation (30%+ DAU/MAU).
  • 10K+ engaged Discord members with recurring events.
  • Vibecoderz recognized as the category leader in AI-native developer learning.

Must-Haves

  • 10+ years in dev tools or SaaS product marketing.
  • Proven success in scaling consumer adoption (10K+ paying users).
  • Deep empathy for developers and ability to craft resonant narratives.
  • Strong track record with community-led growth and viral campaigns.
  • Hands-on with AI-driven Martech automation and growth tooling.
  • Excellent eye for design, storytelling, and developer branding.

Nice-to-Haves

  • Prior founding CMO or VP Marketing experience.
  • Contributions to DevRel or open-source ecosystems.
  • Experience with bottoms-up SaaS scaling (Notion, Figma, Replit-style).
  • Global campaign execution experience (India, US, EU developer communities).

Tech Stack Visibility (MarTech & Growth Tools)

  • Community & Events: Discord, Twitter/X, LinkedIn, StreamYard, Luma, Hopin
  • MarTech & Automation: HubSpot, Segment, Apollo, Mutiny, n8n, Zapier
  • Content & Design: Figma, Canva, Webflow, Notion (content ops)
  • Analytics: Mixpanel, Amplitude, Google Analytics 4
  • Collaboration: Linear (execution), Notion (campaign docs, playbooks), GitHub (co-marketing assets)
  • AI Stack: Jasper, Copy.ai, Runway, Midjourney, Gemini/Claude for campaigns

Assessment

Objective: Validate ability to design and execute B2C GTM for Vibecoderz.

Challenge (Candidate PoC):

  1. Growth Plan Draft a 6-month GTM plan targeting: 100K MAUs 20K paid Pro users 5K Discord members
  2. Campaign Execution Design a launch campaign for the TutorAgent Mini-Apps feature: Target audience (students, indie devs, startup teams). Messaging pillars (value props for each). Channel strategy (Discord, Twitter, LinkedIn, Reddit, Product Hunt). Week-by-week launch calendar.
  3. Community Building Propose 3 community rituals that drive retention (e.g., Vibe Challenges, AMA loops, leaderboard culture).
  4. Content Sample Write a 300-word blog intro explaining “Superficient Learning” to developers. Draft a Twitter/X thread (5 posts) announcing Byte Courses.

Deliverables:

  • GTM Plan (deck or doc).
  • Campaign calendar.
  • Blog intro + Twitter thread.
  • Optional Loom walkthrough.

Evaluation Criteria:

  • GTM Strategy Depth (30%)
  • Creativity & Resonance (25%)
  • Community Growth Insight (20%)
  • Content Quality & Developer Voice (15%)
  • Presentation & Design (10%)
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