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Open nowPosted 433 days ago

Head of Marketing (Founding Hire)

grove-and-grey10 open roles

Pay
$140,000 – $165,000 a yearly
Where
New York City, NY
Work mode
Hybrid
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Your applicationOpen nowHead of Marketing (Founding Hire)grove-and-grey · New York City, NY

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Early applications get read.

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Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: posted 433 days ago

The posting

We’re building a new operating layer for devices, AI, and cloud software—starting with cameras and expanding into millions of units worldwide. As we scale, we’re looking for a scrappy, strategic, and hands-on Director of Marketing to design and execute our marketing engine from the ground up.

As our first marketing hire, you’ll own the end-to-end strategy while rolling up your sleeves to drive growth across demand generation, content, partnerships, influencer marketing, and digital campaigns. Over time, you’ll grow and lead a high-performing marketing team while managing external agencies and contractors.

This role is perfect for someone who thrives in fast-moving environments, can balance strategy with execution, and has deep experience in video, AI, or AV/Broadcast markets.

Key Responsibilities

  • Build and execute customer acquisition strategies across paid and organic channels (email, paid social, SEO, content, video, influencer, referral).
  • Optimize and scale social/digital ad campaigns (Meta, Google, LinkedIn, YouTube, TikTok).
  • Design and launch referral, loyalty, and ambassador programs to boost retention and advocacy.
  • Create compelling content across formats (short/long-form video, blog, and social).
  • Grow brand presence across major social platforms (X/Twitter, LinkedIn, YouTube, TikTok, Instagram).
  • Lead influencer campaigns with creators, streamers, and video professionals.
  • Drive video production for campaigns, launches, and customer stories.
  • Build joint marketing initiatives with partners and ecosystem players.
  • Own event marketing: conferences, trade shows, booth strategy, and lead capture.
  • Craft clear, differentiated messaging and positioning in the market.
  • Partner with product and sales to ensure a seamless customer journey.
  • Stand up and optimize the marketing tech stack, leveraging AI-driven automation.
  • Track and report KPIs to guide data-driven decisions.
  • Manage agencies, freelancers, and contractors to scale execution.

Who You Are

  • Strategic but hands-on—you can execute today while planning for tomorrow.
  • 5+ years in B2B software marketing with success in growth marketing, paid ads, and influencer programs.
  • Deep experience in video, AV, AI, SaaS, or related industries.
  • Proven track record building and leading teams in fast-growth environments.
  • Strong grasp of product marketing, ICP development, and customer journeys.
  • Passionate about video, live production, cameras, and AI.
  • Organized project manager with the ability to balance execution and strategy.

Bonus Points

  • Experience in the ProAV industry and/or sales pipeline marketing.
  • Strong video marketing expertise and content creation skills.
  • Familiarity with modern marketing automation and AI-driven growth tools.
  • Previous success launching loyalty or ambassador programs.

Why Join

  • Career-defining opportunity to build and scale a marketing function from day one.
  • Help define the go-to-market strategy for a category-shaping product with massive distribution.
  • Collaborate closely with leadership and shape company growth.
  • Competitive salary + equity + benefits.
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