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Open nowPosted 305 days ago

KOL市场营销岗

hellotalk/index47 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen nowKOL市场营销岗hellotalk/index · Shanghai, Chinese Mainland
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11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 305 days ago

The posting

1. 负责 KOL / KOC 合作项目的整体策划与执行,包括合作方向制定、内容创意输出及项目推进 2. 基于 KOL / KOC 的个人背景、内容风格及受众特点,设计与产品及品牌契合的内容表达方向 3. 输出清晰的合作内容思路与创意方案,协助 KOL 完成内容策划与落地 4. 与 KOL、市场、产品等相关团队进行沟通协作,推动合作项目顺利执行 5. 跟进合作内容的发布及效果表现,对合作结果进行复盘与优化

1. 本科及以上学历,3 - 5 年相关工作经验,市场、广告、传播、新媒体等相关专业优先 2. 具备 KOL 合作、内容策划或品牌合作相关经验 3. 具备良好的内容理解能力与创意策划能力,能够基于 KOL 特点设计差异化合作思路 4. 熟悉主流社交媒体平台及 KOL 生态,了解不同类型创作者的内容逻辑 5. 英文熟练,对语言学习和跨文化交流有强烈兴趣,能够理解不同文化语境下的内容表达 6. 具备良好的沟通能力与项目推进能力,具备 owner 意识和较强的执行力 加分项 1. 有社媒运营经验 2. 有生活方式、自我提升类内容策划或合作经验 3. 具备多语言能力 4. 熟练使用AI工具辅助日常工作 关键能力(胜任力) 1. KOL / KOC 洞察与合作判断能力 2. 内容创意与策划能力 3. 项目管理与推进能力 4. 跨团队沟通与协作能力 5. 数据意识与复盘优化能力

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