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Open nowPosted 66 days ago

衍生品企划实习生-广州-2027Campus-秋招

herogames/campus16 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now衍生品企划实习生-广州-2027Campus-秋招herogames/campus · Guangzhou, Guangdong, Chinese Mainland
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  6. 45.1%60 days
This job: posted 66 days ago

The posting

岗位职责: 1.基于公司IP项目,进行创意产品企划;深入分析项目主题与竞品数据,结合市场调研,输出符合女性向/ACGN两个方向其中一个用户偏好的产品开发方案 ; 2.制定详细的项目执行计划与排期,全程推动项目进展,负责合同流程、供应商对接、生产进度跟踪与质量把控,确保项目按时高质量交付; 3.参与IP授权合作项目,进行市场调研与受众分析,输出产品开发方案及经营测算内容,并负责与IP版权方进行有效沟通与协作; 4.与设计团队紧密沟通,准确传达产品理念与用户需求,跟进设计进度,确保产品设计符合女性向市场审美及企划预期; 5.作为项目核心对接人,与内外部需求方进行高效沟通,精准理解、转化并协调各方需求,确保项目顺利推进; 6.除轻周外,对毛绒类、搪胶类、立体物类等特定品类其中一项有深入理解,能独立负责该类产品的企划与落地执行; 7.完成上级交办的其他工作,包括行业素材收集、项目文档管理、合同归档等支持性事务。

岗位要求: 1.热爱二次元文化,深度了解动漫或者女性向(腐向)内容,熟悉其核心用户的心理与消费偏好,有相关衍生品收集或消费经验者优先; 2.拥有IP衍生品(动漫或女性向领域)从企划到生产全流程跟进经验者优先,熟悉常见衍生品的工艺、生产流程及成本结构; 3.具备IP授权开发相关经验,拥有市场调研及商务沟通能力,能洞察受众人群需求,并妥善与外部IP方进行协作; 4.具备优秀的审美能力与创意理念,对ACGN或者女性向(腐向/乙女向)周边产品的设计趋势、题材和表现形式有敏锐的洞察力; 5.具备独立的商品企划能力,能紧跟女性向市场潮流与用户需求变化,善于挖掘商品核心卖点,并策划有效的市场切入点; 6.具备出色的项目管理、沟通协调及执行力,工作认真负责,具备良好的团队协作精神和抗压能力; 7.熟练使用Office等办公软件。

备注:投递请附带完整的作品集(需独立完成的作品)

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