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Open nowPosted 82 days ago

内容营销实习生-杭州

herogames/campus15 open roles

Where
Hangzhou, Zhejiang, Chinese Mainland
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Your applicationOpen now内容营销实习生-杭州herogames/campus · Hangzhou, Zhejiang, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. herogames/campus postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 82 days ago

herogames/campus median: 1 days open

The posting

【传播方向】 1.营销策划执行:参与游戏产品营销推广工作,协助推进执行落地,包括不限于短视频社媒账号规划执行、KOL排查、内容创意构思、素材制作跟进落地和审核监修、数据效果总结等; 2.社媒传播策划:熟悉主流社媒平台内容生态和热点,善于将网络热点与传播内容结合,具备一定的文案输出能力,视频&图文内容审核能力和把控度; 3.数据分析:基于素材效果,整理数据并分析,针对后续工作提供可参考性建议。 【短视频方向】 1.参与游戏产品短视频营销推广工作,协助推进执行落地; 2.紧跟网络热点和内容营销的最新动态,制定内容创意方案; 3.整理数据并分析,持续优化内容创意素材。

1.本科或研究生在读,2027年及以后毕业,专业不限; 2.二次元游戏爱好者,喜爱内容型游戏,了解游戏最新行业资讯; 3.重度社交媒体用户,需熟悉短视频平台玩法,了解主流社媒平台内容趋势和热点; 4.了解主流AI工具在营销领域的应用场景,具备基础的AI工具使用能力(文案生成、数据分析、设计辅助等),愿意学习并掌握新兴AI工具,提升工作效率; 5.简历请附上自己的游戏经历(游戏时长、最高段位/水平等),短视频方向需另外附作品集。

【重要加分项】 1.二次元游戏爱好者,对手游/端游/主机平台游戏均有涉猎; 2.在抖音、B站等社媒平台拥有个人账号且有不错运营效果,熟悉短视频平台流量机制与平台特性; 3.熟练使用PR/剪映/AE等视频包装制作软件; 4.熟练使用AI文案工具进行内容创作,了解AI设计工具,有AI数据分析工具使用经验。

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