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Open nowFirst seen 4 days ago

Head of Brands

High Flow29 open roles

Where
Ciudad de México, CDMX, Mexico
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Your applicationOpen nowHead of BrandsHigh Flow · Ciudad de México, CDMX, Mexico
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  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: first seen 4 days ago

The posting

Sobre nosotros

Somos una consultora de Executive Search con presencia en LATAM. Nos reconocen por nuestro equipo senior, la calidad de nuestros servicios y la especialización por áreas. Somos un equipo jóven, vibrante, enérgico y apasionado por lo que hacemos.  Ayudamos a las empresas a encontrar al talento que necesitan para alcanzar su máximo potencial. Trabajamos en equipo, de manera colaborativa con una mentalidad abierta al aprendizaje y mejora continua.

Nuestro objetivo es tener un impacto positivo en la vida de clientes, candidatos, proveedores y nuestro equipo.

Descripción del puesto

Nuestro Cliente:

Importante empresa de tecnología sostenible, especializada en economía circular en la economía circular de la tecnología, está en búsqueda de un Head of Brand con el objetivo de liderar la estrategia de marca y comunicación en múltiples mercados de LatAm, combinando visión estratégica con ejecución operativa de un equipo creativo.

Principales Responsabilidades:

  • Estrategia de marca: Definir audiencia objetivo, propuesta de valor y estrategia de comunicación, garantizando consistencia y reconocimiento de marca en los segmentos B2B y B2C de la región.
  • Gestión de equipo creativo: Liderar un equipo creativo interno y proveedores externos asegurando calidad, cumplimiento de plazos y mejora continua de las formas de trabajo.
  • Performance y contenido digital: Definir KPIs junto al equipo de Performance, dar seguimiento a resultados de campañas y optimizar el contenido en canales propios.
  • Redes sociales: Definir estrategia, objetivos y lineamientos de gestión de canales sociales, impulsando crecimiento de audiencia y engagement.
  • Alianzas estratégicas: Colaborar en el desarrollo de alianzas B2B con partners y empresas de retail/ecommerce, generando materiales de presentación institucional.
  • Relaciones públicas e institucionales: Gestionar acciones de comunicación externa y relacionamiento con medios, inversores y partners para fortalecer la reputación de marca.

Requisitos

  • +8 años de experiencia en marketing/marca, idealmente con paso por agencia y startups.
  • Experiencia liderando equipos creativos y conocimiento de procesos de producción y canales de performance/paid media.
  • Experiencia regional o en múltiples mercados de LatAm (deseable).
  • Inglés deseable
  • Formación universitaria

Competencias Requeridas:

  • Fuerte criterio creativo y de comunicación.
  • Liderazgo inspirador y capacidad de gestión de equipos.
  • Alta organización y manejo simultáneo de múltiples proyectos.
  • Mentalidad de dueño, orientada a la resolución de problemas.
  • Excelente comunicación con stakeholders de distintos niveles (desde founders hasta equipo operativo).
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