The posting
Job Description
Job Responsibilities: 1. Develop and implement an annual brand communication strategy to enhance brand awareness in both the industry and consumer sectors. 2. Continuously conduct market research, grasp the dynamics, channel changes, and consumer demand trends of competitors (such as Zeiss, Essilo, Lorient, Nikon, etc.), and provide strategic recommendations. 3. Responsible for marketing planning of precision products, leading the launch of new products, coordinating promotional materials, props, and event planning; Collaborate with sales, product, and training teams to ensure orderly promotion of market launch; Manage product lifecycle marketing and provide market input for product iteration. 4. Plan and execute dealer training sessions, industry exhibitions, terminal promotions, and other activities to promote sales growth through volume; Develop sales empowerment tools such as sales props, product sales cards, and case collections. 5. Responsible for the annual budget preparation and control of the marketing department, ensuring the maximization of resource input and output; Manage suppliers to ensure high-quality delivery. Job requirements: 1. Bachelor's degree or above, with a preference for majors in marketing, advertising, media, optometry, or related fields. 2. More than 3 years of market related work experience, including at least 2 years of experience as a marketing specialist; Experience in the fields of optometry, eyewear, medical equipment, and high-end consumer goods is preferred. 3. Fluent in English as a working language; I have market work experience in top tier lens brands such as Zeiss, Essilo, Lorient, and Nikon. 4. Have complete experience in exhibition planning, dealer conferences, and professional training sessions; Be familiar with the content marketing methods of Xiaohongshu, Tiktok, B Station and other platforms. 5. Able to withstand pressure and accept business trips.
About Us
HOYA Group: Founded in 1941 in Tokyo, Japan, HOYA Corporation is a global technology and med-tech company and a leading supplier of innovative high-tech and medical products. HOYA’s divisions and business units research and develop products utilized in the healthcare and information technology fields. In the healthcare field, we provide medical device products such as eyeglasses, medical endoscopes, contact and intraocular lenses, orthopedic implants, surgical/therapeutic devices and medical device reprocessing and disinfection solutions. In the information technology field, we provide products such as optical lenses, photomasks and blanks used in the manufacturing process for semiconductor and LCD/OLED devices, text-to-speech, human resources and other software solutions and critical components for the mass memory and cloud storage industries. With over 150 offices and subsidiaries worldwide, HOYA currently employs a multinational workforce of 37,000 people.
HOYA Vision Care: As a global leader in optical technology, HOYA Vision Care is dedicated to providing innovative vision care solutions for every stage of a patient’s life. A steadfast partner to Eye Care Professionals around the world, it stands at the forefront of optical excellence. With a global presence, consisting of 43 laboratories and a growing team of 20,000 employees, HOYA Vision Care delivers innovative lenses and other vision care solutions to millions of people in 110 countries.
We focus on a better tomorrow, today. You can become part of our story. HOYA Vision Care is the place where you can act according to your strengths and evolve according to your aspirations. It’s a place where you can shape the way you work, guided by our CLEAR Values, and empowered by generations of expertise. You can get involved in our sustainability initiatives and choose to become a One Vision ambassador. You can give back the gift of sight to people all over the world by deciding to work with us.
We welcome people who challenge us to become better, who share our sense of purpose and who embrace growth so that our vision and mission align. We invite you to find out more, and together we can continue to provide vision for a lifetime.
Driven by a passion for partnership as well as innovation, HOYA has been a partner to Eye Care Professionals for over 75 years, enabling them to give people the greatest gift, the gift of vision. We provide Eye Care Professionals with the lenses, consultation solutions and other services that help them to develop their practice while changing the way people see the world. We see them as visionaries, and everything we do is for them. Founded in Japan in 1941, today, HOYA has a presence in over 80 countries across the globe.



