The posting
The Digital Marketing & Demand Planning Manager is responsible for developing and executing marketing initiatives that drive product awareness, consumer engagement, demand generation, and revenue growth. The role combines digital and consumer marketing strategies with demand forecasting and commercial planning to ensure that marketing activities translate into measurable business results.
Working closely with Sales, Marketing, Supply Planning, Logistics, Purchasing, and Manufacturing Operations, the position develops demand forecasts based on market trends, sales performance, promotional activities, and product strategies. The role also supports the Sales and Operations Planning (S&OP) process to align market demand with product availability, inventory requirements, and operational capabilities.
Key Responsibilities:
Digital Marketing and Demand Generation
- Develop and implement digital and consumer marketing initiatives to increase product awareness, engagement, demand, and sales performance.
- Translate marketing strategies, promotional campaigns, product initiatives, and market opportunities into demand generation plans aligned with business objectives.
- Collaborate with Sales and Marketing teams to evaluate campaign performance, market trends, consumer demand, and sales results.
- Develop demand generation strategies for new product launches, existing product portfolios, and new market opportunities.
- Monitor the effectiveness of marketing initiatives and provide insights to improve demand generation, revenue growth, and profitability.
Demand Forecasting and Commercial Planning
- Develop and maintain monthly demand forecasts based on sales trends, marketing plans, historical performance, market conditions, and promotional activities.
- Establish, document, and regularly review the assumptions and variables influencing demand forecasts.
- Prepare product-level demand and product mix forecasts to support supply planning, inventory management, and business planning.
- Analyze actual sales and demand against planned forecasts, identify variances, and recommend corrective actions.
- Work with Sales and Marketing to align commercial plans with realistic demand projections and business targets.
Sales and Operations Planning (S&OP)
- Coordinate with Sales, Marketing, Supply Planning, Logistics, Purchasing, and Manufacturing Operations to facilitate demand consensus reviews and S&OP meetings.
- Serve as the day-to-day coordination point between commercial teams and Supply Planning to manage demand changes and balance supply and demand.
- Provide demand forecasts and market insights to support inventory targets, safety stock requirements, customer service levels, and product availability.
- Support the resolution of issues involving product availability, inventory deviations, order commitments, and delivery constraints.
- Recommend adjustments to demand plans based on changing market conditions, marketing activities, sales performance, and supply capabilities.
Reporting and Performance Improvement
- Monitor and report marketing and demand planning performance against established targets.
- Provide analysis on sales trends, campaign outcomes, forecast accuracy, and demand variations to support management decisions.
- Identify opportunities to improve marketing effectiveness, forecasting processes, cross-functional coordination, and overall commercial performance.
- Perform other related duties as assigned by the immediate supervisor.
Qualifications:
Education
- Bachelor's degree in Marketing, Business Administration, Industrial Engineering, or a related field.
Experience
- At least three years of relevant experience in digital marketing, consumer marketing, demand generation, demand planning, or commercial planning.
- Experience in pharmaceutical, FMCG, food, cosmetics, or other product-based industries is preferred.
- Experience in marketing campaign planning, sales forecasting, demand analysis, or coordination with supply chain and operations teams is an advantage.
- Exposure to product launches, promotional planning, sales performance analysis, and inventory or demand forecasting is desirable.
Skills and Competencies:
- Understanding of digital marketing channels, consumer marketing initiatives, and demand generation strategies.
- Strong analytical skills, including the ability to interpret marketing performance, sales trends, and demand forecasts.
- Proficiency in Microsoft Excel and PowerPoint.
- Strong business acumen and the ability to connect marketing initiatives with commercial outcomes.
- Excellent communication and stakeholder management skills, with the ability to collaborate across Marketing, Sales, and Operations.
- Strong organizational skills, attention to detail, and the ability to manage multiple priorities.
- Proactive problem-solving, decision-making, and continuous improvement capabilities.
