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Open nowFirst seen 5 days ago

GT Marketing Associate Manager (F&B & FMCG) | Taguig

HRTX1,659 open roles

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Your applicationOpen nowGT Marketing Associate Manager (F&B & FMCG) | TaguigHRTX

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Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 5 days ago

The posting

Location: BGC Taguig

Work Setup: Full Onsite

Schedule: Monday to Friday, Dayshift

Role Overview

The GT Marketing Associate Manager is responsible for driving retailer and trade marketing initiatives that accelerate sales-to-trade and support sustainable growth across General Trade channels. The role develops and executes channel-specific programs, Route-to-Market (RTM) initiatives, and Below-the-Line (BTL) activations to improve distribution, visibility, and conversion. The position identifies growth opportunities, diagnoses channel performance issues, and ensures effective execution of nationwide programs from planning through post-implementation evaluation.

Qualifications

  • Bachelor's Degree in Marketing, Business Administration, Management, or a related field.
  • At least 4–5 years of experience in Trade Marketing, Channel Development, Distribution, or General Trade within the FMCG industry.
  • Strong exposure to General Trade channels, including sari-sari stores, wholesalers, distributors, and other traditional trade accounts.
  • Experience in developing and executing BTL programs and Route-to-Market (RTM) initiatives, from planning and implementation to monitoring and evaluation for nationwide scope of initiatives.
  • Proven track record in driving channel growth, distribution expansion, and trade marketing programs that deliver commercial results.
  • Strong analytical and problem-solving skills, with the ability to diagnose channel performance gaps and recommend improvement strategies.
  • Strong project management capabilities, with the ability to manage multiple initiatives simultaneously in a fast-paced environment.

Key Responsibilities

Trade Marketing & Channel Development

  • Analyze channel performance and identify growth opportunities across General Trade channels.
  • Develop and implement trade marketing programs that drive distribution, visibility, and sales conversion.
  • Diagnose performance issues and recommend corrective actions to improve channel effectiveness and commercial outcomes.

Route-to-Market (RTM) & Distribution Excellence

  • Support the development and execution of RTM initiatives to improve market coverage, outlet reach, and distribution efficiency.
  • Partner with sales, distributors, and commercial teams to strengthen execution across traditional trade channels.
  • Monitor key distribution and channel health metrics, ensuring alignment with business objectives.

BTL Program Management

  • Lead end-to-end execution of BTL activations and trade programs, including planning, rollout, monitoring, and post-activity evaluation.
  • Ensure effective implementation of merchandising, visibility, and trade engagement initiatives across priority markets.
  • Evaluate program effectiveness and recommend enhancements based on performance results and market feedback.

Strategic Projects & Nationwide Initiatives

  • Support the development and execution of national and regional channel growth programs aligned with business priorities.
  • Lead or contribute to major trade and channel initiatives, ensuring timely execution and delivery of intended business outcomes.
  • Collaborate with cross-functional stakeholders to ensure alignment, scalability, and sustainability of implemented programs.
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