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Open nowFirst seen 5 days ago

Head of Retail Media & Performance Advertising

HRTX1,659 open roles

Where
Parañaque, Metro Manila, Philippines
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Your applicationOpen nowHead of Retail Media & Performance AdvertisingHRTX · Parañaque, Metro Manila, Philippines

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  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on HRTX's own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 5 days ago

The posting

Department:

Commercial / Revenue

Location:

Head Office / Hybrid / Remote

Role Summary:

The Head of Retail Media & Performance Advertising will build, scale, and lead a high-growth Retail Media business unit within a membership-based retail and e-commerce organization.

This role carries full P&L accountability and is responsible for transforming first-party customer data into a monetizable advertising platform that enables brand partners and marketplace sellers to reach a highly engaged member base through data-driven, measurable media solutions.

The role operates as a business unit leader — defining strategy, commercial frameworks, ad product development, campaign delivery, and measurement infrastructure — while collaborating cross-functionally across Commercial, Marketing, Data, and Technology teams.

This is both a strategic and operational leadership role with revenue ownership.

Key Responsibilities: 1. Business Ownership & P&L Leadership

  • Own full P&L responsibility for the Retail Media vertical.
  • Define annual revenue targets and profitability goals.
  • Develop scalable pricing structures (CPM, CPC, CPA, hybrid models).
  • Build go-to-market strategy and revenue expansion roadmap.
  • Provide performance reporting, forecasts, and strategic insights to executive leadership.

2. Retail Media Strategy & Product Development

  • Define the overall Retail Media vision, roadmap, and KPIs.
  • Develop compelling value propositions for brand partners and marketplace sellers.
  • Design ad inventory structure, bidding logic, and monetization mechanics.
  • Identify and launch new ad formats (on-site display, sponsored listings, CRM media, off-site targeting, etc.).
  • Ensure compliance with data governance and privacy standards.

3. Advertiser & Partner Development

  • Lead acquisition and onboarding of brand advertisers and marketplace sellers.
  • Develop media proposals aligned to brand objectives (awareness, conversion, basket uplift, etc.).
  • Act as senior client lead for key accounts.
  • Drive long-term commercial relationships and upsell opportunities.

4. Campaign Delivery & Optimization

  • Oversee end-to-end campaign execution across digital touchpoints (on-site placements, push notifications, CRM, SMS, email, etc.).
  • Ensure timely delivery, targeting precision, and performance optimization.
  • Partner with analytics teams to measure attribution and incremental lift.
  • Optimize campaigns based on ROAS, ROI, and attributed sales.

5. Cross-Functional Leadership

  • Collaborate with Technology teams on ad serving infrastructure and targeting capabilities.
  • Work with Data teams to implement robust tracking and attribution systems.
  • Align with Marketing to integrate Retail Media within broader customer engagement strategies.
  • Build and lead a high-performing Retail Media team.

6. Measurement & Analytics

  • Define performance metrics including ROAS, ROI, incremental sales, and customer acquisition cost.
  • Establish standardized reporting dashboards.
  • Continuously refine attribution methodology and campaign optimization frameworks.
  • Utilize analytics platforms (e.g., Mixpanel, GA4, or similar tools) for performance tracking.

Qualifications: Education

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • Advanced certifications in Digital Media, Ad Tech, or Data Analytics are advantageous.

Experience

  • 5–8+ years in digital media, retail media, performance marketing, or e-commerce advertising.
  • Demonstrated experience owning revenue targets or managing P&L components.
  • Strong exposure to ad tech ecosystems and performance marketing frameworks.
  • Experience working cross-functionally with commercial, marketing, data, and technology teams.
  • Client-facing leadership experience managing brand advertisers or strategic accounts.

Skills & Competencies

  • Deep understanding of digital advertising models and monetization strategies.
  • Strong analytical capability and experience with performance tracking platforms.
  • Strategic thinker with hands-on execution capability.
  • Strong commercial acumen and negotiation skills.
  • Ability to translate technical solutions into business value.
  • Influential leadership style with strong stakeholder management.
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