The posting
Job Description: The Media Lead will manage digital media strategy, planning, and buying for retail-focused campaigns. This role requires strong expertise in performance marketing, data analysis, and stakeholder collaboration to ensure campaigns deliver measurable business results.
Key Responsibilities:
- Plan, execute, and optimize digital media campaigns across Meta, TikTok, Search, and other platforms
- Lead campaign performance during major sales events (e.g., 10.10, 11.11, brand sales)
- Analyze data and provide insights to improve ROI and business performance
- Coordinate with creative, brand, and commercial teams for campaign alignment
- Manage seller center accounts and oversee real-time ad operations
- Lead strategy and performance discussions with clients and internal stakeholders
- Mentor and guide junior media team members
Qualifications:
- At least 7 years of experience in digital media planning, buying, and performance marketing
- Strong expertise in Meta, TikTok, Search, and analytics tools
- Experience handling retail or brand accounts preferred
- Strong analytical, communication, and stakeholder management skills
- Proven experience managing high-impact, results-driven campaigns



