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Open nowFirst seen 5 days ago

Product Manager – Specialty & Consumer Health

HRTX1,659 open roles

Where
Calamba, Laguna, Philippines
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Your applicationOpen nowProduct Manager – Specialty & Consumer HealthHRTX · Calamba, Laguna, Philippines

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: first seen 5 days ago

The posting

The Product Manager is responsible for driving the strategic and commercial performance of a defined portfolio across ethical (prescription-led) and OTC brands within key therapeutic areas: Cardiology, Pulmonology, Endocrinology, and Diabetology.

The role requires a strong balance of scientific brand building, commercial execution, and digital marketing capability, with close collaboration across Medical, Sales, Regulatory, and Cross-functional teams to ensure sustained brand growth and market competitiveness.

Key Responsibilities:

1. Strategic Brand & Portfolio Management

  • Develop and execute integrated brand strategies for both ethical and OTC products, ensuring differentiated positioning across target segments.
  • Drive growth of prescription-led brands by strengthening HCP advocacy, scientific relevance, and clinical engagement.
  • Build strong consumer-facing positioning for OTC brands to improve awareness, recall, and market penetration in the Philippine retail environment.

2. Digital & Omnichannel Marketing Execution

  • Lead end-to-end digital marketing initiatives including social media, performance campaigns, and e-commerce support for OTC brands.
  • Integrate digital and field execution to ensure a consistent omnichannel brand experience.
  • Monitor and analyze digital KPIs, optimizing campaigns based on data-driven insights and ROI performance.

3. Scientific Communication & Marketing Collaterals

  • Develop high-impact detail aids and promotional materials that translate complex clinical data into clear, compelling messaging for field teams and HCPs.
  • Create patient education materials and digital content supporting chronic disease awareness and treatment adherence.
  • Ensure all materials are aligned with medical accuracy and compliance standards.

4. Product Launch & Lifecycle Management

  • Lead end-to-end planning and execution of new product launches across ethical and OTC segments.
  • Coordinate cross-functionally with Medical, Regulatory, Supply Chain, and Sales to ensure successful commercialization.
  • Organize and support scientific events, symposiums, and specialty engagements targeting key physician groups (Cardiologists, Pulmonologists, Endocrinologists, Diabetologists).
  • Manage lifecycle strategies including growth, maturity, and portfolio optimization initiatives.

5. Strategic Planning & Budget Management

  • Develop annual marketing and brand plans, incorporating market insights, competitor dynamics, and growth opportunities.
  • Manage A&P budget allocation, balancing investments between HCP-focused programs and consumer/digital initiatives.
  • Ensure efficient use of resources with clear alignment to business objectives and ROI expectations.

6. Field Alignment & Market Insight Generation

  • Conduct periodic field immersion activities, including joint field visits (double-calls) with Medical Sales Representatives, to validate strategies and gather real-time market feedback.
  • Translate field insights into actionable improvements in messaging, positioning, and execution.

Qualifications:

  • Experience: 3–5 years in Pharmaceutical Product Management or Brand Management
  • Experience handling ethical/prescription brands is required; exposure to OTC is a strong advantage
  • Background in Cardio, Pulmo, Endo, or Diabetology therapeutic areas is preferred
  • Proven experience in digital marketing and campaign management
  • Familiarity with Philippine HCP landscape and medical specialty networks is an advantage
  • Strong cross-functional collaboration skills (Medical, Sales, Regulatory, Supply Chain)

Education:

  • Bachelor's degree in Pharmacy, Marketing, Life Sciences, or related field
  • MBA or postgraduate business/marketing certification is an advantage

Additional Notes:

  • Role requires occasional field travel for market immersion and sales alignment activities
  • Strong emphasis on data-driven marketing, scientific rigor, and omnichannel execution
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