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Open nowFirst seen 5 days ago

Trade Marketing Manager – Category Development (FMCG)

HRTX1,659 open roles

Where
Makati, National Capital Region, Philippines
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Your applicationOpen nowTrade Marketing Manager – Category Development (FMCG)HRTX · Makati, National Capital Region, Philippines

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 5 days ago

The posting

Location: Makati City

Work Setup: Onsite

Work Schedule: Monday-Friday; Dayshift

Job Role Overview

The Trade Marketing Manager – Category Development is responsible for driving category and shopper growth strategies by translating consumer and market insights into effective retail and trade initiatives. This role works closely with cross-functional teams to develop category plans, enhance in-store execution, and deliver data-driven recommendations that support business performance across channels.

Key Responsibilities

Category & Shopper Strategy

  • Develop category and shopper strategies aligned with brand positioning, shopper behavior, and channel requirements.
  • Translate shopper insights into actionable retail strategies, execution guidelines, and customer-focused selling stories.
  • Identify opportunities to strengthen category performance and drive growth.

Trade Marketing & Execution

  • Lead trade marketing planning and execution, including annual activity calendars and below-the-line (BTL) programs such as promotions, displays, and activations.
  • Develop channel-specific toolkits and execution standards to ensure consistency across trade initiatives.
  • Support the effective implementation of category and shopper programs across key channels.

Performance Analysis & Insights

  • Establish metrics and performance tracking frameworks for trade and category initiatives.
  • Analyze trade and shopper data to measure program effectiveness and identify areas for improvement.
  • Conduct post-activity evaluations and provide recommendations to optimize future initiatives.

Cross-Functional Collaboration

  • Partner closely with Brand, Sales, Trade, and Shopper teams to align strategies and business priorities.
  • Leverage analytics and market insights to support decision-making and business reviews.
  • Facilitate collaboration across functions to ensure successful execution of category and trade initiatives.

Qualifications

  • Bachelor's degree in Business Administration, Marketing, Management, Economics, or a related field; a Master's degree is preferred.
  • At least five years of experience in Category Development, Trade Marketing, or Shopper Marketing within the FMCG or beverage industry.
  • Strong background in category management, retail execution, shopper behavior, and trade data analysis.
  • Proven ability to translate consumer insights into effective category and trade strategies.
  • Experience in performance tracking, post-activity evaluation, and business analysis.
  • Strong stakeholder management, communication, and cross-functional collaboration skills.
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