The posting
Sales Director DK at Toms Group
Driving growth. Leading people.
Toms Group, one of the Nordic region’s most iconic confectionery companies, is seeking a Sales Director to join its Nordic leadership team. With a proud heritage, a portfolio of strong brands, and a clear focus on controlled and profitable growth, Toms Group’s headquarters in Ballerup serves as the central hub for strategic direction and leadership across markets and business units.
The Sales Director will play a key role in driving commercial performance, developing talent, and delivering on strategic priorities, ensuring that the organization meets its growth ambitions while strengthening execution and cross-functional collaboration.
Role Overview
Reporting to the Nordic Sales Director, the Sales Director will have full responsibility for the national sales organization, comprising approximately 20 employees, including 4 direct reports: a Sales Manager, two Business Unit Managers, and a Sales Support Manager.
The position requires a strategic and commercially minded leader who balances hands-on involvement with the ability to inspire and develop a high-performing team. The Sales Director will also act as a key contributor to the Nordic leadership team and may be considered for future succession into the Nordic Sales Director role.
Key Responsibilities
- Lead and develop the national sales organization, ensuring high performance and accountability
- Drive profitable and controlled growth in strategic categories and channels
- Translate Nordic strategic priorities into local execution plans
- Own forecasting, budgeting, and performance tracking
- Lead negotiations with key customers and strategic commercial partners
- Foster strong collaboration across marketing, supply chain, production, and finance
- Actively contribute to Nordic leadership discussions, decisions, and initiatives
Candidate Profile
The ideal candidate is a hands-on, visible, and people-oriented leader with a strong strategic mindset and proven ability to deliver results in complex organizational settings. They thrive in a Nordic matrix, effectively navigating multiple stakeholders and priorities, and demonstrate commercial maturity with a focus on long-term value creation.
The Sales Director is recognized for their ability to develop and inspire teams, drive execution excellence, and foster strong cross-functional collaboration while maintaining a healthy, open, and inclusive culture.
Qualifications and Experience
- Proven senior leadership experience within FMCG or a related industry
- Track record of leading sales organizations of 15–25+ employees
- Strong understanding of production environments and supply chain dynamics
- Solid experience in strategic negotiations and key account management
- Experience operating in Nordic or international matrix organizations
- Strong commercial acumen, analytical skills, and leadership capabilities
Leadership and Personal Competencies
- Highly effective people manager who develops, coaches, and empowers others
- Hands-on, present, and approachable, balancing visibility with delegation
- Strategic thinker capable of translating vision into actionable plans
- Team-oriented with excellent collaboration skills
- Skilled stakeholder manager with clear and credible communication
- Curious, resilient, and innovative; able to think creatively and challenge the status quo
- Acts with integrity, professionalism, and earns trust through consistency
Why Toms Group?
Toms Group is one of the Nordic region’s most iconic and respected confectionery companies, with a proud heritage dating back over 100 years. Founded in 1924, the company has grown from a local chocolate manufacturer into a leading Nordic brand owner, combining a strong tradition of craftsmanship with modern commercial excellence. Toms Group has built a portfolio of beloved brands that are recognized and trusted across generations. The flagship brand, Toms, is known for its classic chocolates and seasonal assortments, while Pingvin has earned a reputation for quality chocolate and liquorice enjoyed by multiple generations. Anthon Berg represents premium chocolate and chocolate-filled liqueurs, with a strong international presence and a reputation for craftsmanship. Galle & Jessen brings a tradition of licorice and sweet treats, blending heritage with contemporary flavors.
The company is headquartered in Ballerup, which serves as the central hub for strategy, leadership, and coordination across the Nordic region. Other entities naturally look to Ballerup for guidance, alignment, and direction, making the headquarters a critical center of influence for both commercial and operational decisions. The culture at Toms Group is open, inclusive, and collaborative.
Toms Group’s core values—Creativity, Collaboration, Courage, and Commitment—are deeply embedded in the organization’s way of working and leadership expectations. Employees are encouraged to think creatively, challenge conventional approaches, and collaborate across functions and markets. Leaders are expected to act with courage, take responsibility for outcomes, and demonstrate commitment to sustainable, long-term success.
Working at Toms Group provides the opportunity to be part of a forward-looking company with a strong Nordic- and International identity, where heritage and innovation coexist, and where people development is valued as highly as commercial results. The Sales Director will play a central role in shaping the commercial agenda, driving growth, and contributing to the continued success and influence of some of the most iconic brands in the Nordic confectionery market.
Read more about Toms Group: https://www.tomsgroup.com/
If this is tailored for you, please apply now
If you are interested in this opportunity, please apply on the link below. If you have questions, you are welcome to contact Head of Research Annette Timmermann at [email protected] or Partner Søren Bentsen at [email protected]
