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Open nowPosted 87 days ago

Head of Social Media

italentplus28 open roles

Where
Malta
Work mode
Hybrid
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Your applicationOpen nowHead of Social Mediaitalentplus · Malta

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The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market. italentplus postings stay open a median of 1 days.

Share of postings closed within
  1. 1.7%1 day
  2. 3.5%3 days
  3. 7.8%7 days
  4. 14.6%14 days
  5. 34.1%30 days
This job: posted 87 days ago

italentplus median: 1 days open

The posting

Our client is seeking an experienced Head of Social Media to lead the development and execution of its global social media strategy. This is a senior leadership role responsible for driving brand awareness, audience growth, engagement, and customer acquisition across multiple international markets.

The successful candidate will combine strategic leadership with hands-on execution, managing both internal teams and external agencies while identifying innovative growth opportunities in a highly competitive and regulated digital environment.

Key Responsibilities

Social Media Strategy

  • Develop and execute a comprehensive global social media strategy across all major platforms.
  • Drive brand awareness, customer acquisition, and audience engagement.
  • Identify emerging trends and implement innovative social media initiatives.
  • Develop social listening strategies to monitor brand sentiment and market trends.

Content & Campaign Management

  • Oversee the creation and distribution of engaging social media content.
  • Ensure brand consistency across all social channels.
  • Support integrated marketing campaigns in collaboration with Marketing, CRM, Product, and Branding teams.
  • Manage influencer partnerships and external collaborations.

Team Leadership

  • Lead, mentor, and develop the Social Media team.
  • Manage relationships with external agencies and third-party partners.
  • Foster a high-performing, collaborative team environment.
  • Allocate resources and manage the social media budget effectively.

Performance & Growth

  • Monitor campaign performance and key social media KPIs.
  • Analyse data and provide actionable insights to optimise performance.
  • Develop innovative growth strategies to increase reach, engagement, and market penetration.
  • Stay up to date with platform developments, industry trends, and regulatory changes.

Requirements

  • Minimum 5 years of experience in Social Media Marketing.
  • At least 2 years of experience leading a social media team.
  • Proven track record of delivering successful social media strategies with measurable commercial impact.
  • Experience managing multiple social media platforms across international markets.
  • Strong understanding of content creation, community management, paid social advertising, and social media analytics.
  • Experience managing external agencies and third-party partners.
  • Excellent leadership, communication, and stakeholder management skills.
  • Strong analytical mindset with experience measuring campaign performance and ROI.
  • Creative thinker with the ability to develop innovative social media campaigns.
  • Experience operating within regulated or highly competitive digital industries will be considered an advantage.
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