Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowFirst seen 3 days ago

Marketing Manager (B2B)

ITC79 open roles

Where
Ho Chi Minh, Vietnam
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowMarketing Manager (B2B)ITC · Ho Chi Minh, Vietnam

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ITC's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: first seen 3 days ago

The posting

Who You Are At ITC

The Marketing Manager leads ITC's Lead Generation & Marketing department, serving as the growth engine behind ITC's expansion in China and APAC. This role owns the full marketing strategy, multichannel execution, lead generation pipeline, team development, and client-facing digital transformation advisory.

The ideal candidate is a strategic thinker with deep B2B digital marketing expertise, proven leadership skills, and a strong appetite for AI-driven innovation.

Key Responsibilities

1. Marketing Strategy & Multichannel Execution

  • Develop and evolve a comprehensive marketing strategy aligned with ITC's ambition to become the leading boutique consultancy in Asia Pacific.
  • Position ITC as the undisputed thought leader in digital transformation across China, SEA, and international markets.
  • Lead multichannel campaigns across 5 pillars: Website (SEO/GEO/SEM), LinkedIn, Newsletter/EDM, Public Events, and Marketing Partnerships.
  • Combine content marketing, paid media, and automation to generate qualified leads and drive revenue growth.
  • Own website content strategy, SEO/GEO dominance, backlink building, and search engine advertising.
  • Drive LinkedIn thought leadership, lead generation, and advertising campaigns targeting C-level decision makers.
  • Manage newsletter engagement, event planning, and strategic partner/journalist collaborations.

2. Lead Generation & Qualification

  • Oversee the full lead lifecycle from initial contact to Marketing Qualified Lead (MQL), ensuring smooth handover to Presales.
  • Build and manage CRM and marketing automation systems to track, nurture, and convert leads.
  • Continuously improve conversion rates and optimize lead quality across all channels.
  • Maintain and grow contact databases, lead lists, and nurturing workflows.

3. Cross-Functional Collaboration & Client Advisory

  • Collaborate with BD, Design, Strategy & Consulting, and Tech teams to ensure consistent brand messaging and support sales initiatives.
  • Work closely with Presales on lead qualification and opportunity development.
  • Coordinate with subject matter experts to extract insights for content, case studies, credentials, and award applications.
  • Contribute to client-facing digital transformation projects, focusing on WeChat, WeCom, CRM, and Marketing Automation solutions.
  • Advise clients on lead generation strategy and digital ecosystem optimization in China/APAC.

4. AI-Driven Optimization & Reporting

  • Optimize workflows with AI to significantly improve team productivity, especially in content creation, planning, and reporting.
  • Deploy and manage specialized AI agents to accelerate execution and improve consistency.
  • Prepare quarterly marketing performance reports for leadership, highlighting strategic KPIs and improvement actions.
  • Maintain data-driven decision-making through regular scorecards and analytics reviews.

5. Team Leadership, Development & Process Ownership

  • Recruit, develop, and manage a high-performing marketing team with a culture of innovation, ownership, and excellence.
  • Train the team on AI tools, digital skills, and market trends to continuously elevate expertise.
  • Run structured weekly meetings, daily stand-ups, and quarterly planning sessions.
  • Ensure all team members have clear priorities, accountability, and measurable KPIs.
  • Own, document, and continuously improve all Lead Gen & Marketing core processes.
  • Drive process compliance and regular reviews to ensure consistent, scalable execution.

Requirements

  • 5+ years of B2B digital marketing experience, with at least 1-2 years in a managerial/leadership role.
  • Proven track record leading multichannel campaigns that drive measurable lead generation and revenue growth.
  • Deep expertise in SEO/SEM, content marketing, LinkedIn marketing, and marketing automation.
  • Strong experience in the China/APAC digital ecosystem, including WeChat, WeCom, Baidu, and RED preferred.
  • Demonstrated ability to manage and develop a marketing team.
  • Excellent command of English, written and verbal; working proficiency in Mandarin is a strong plus.
  • Data-driven mindset with experience using CRM, analytics, and reporting tools such as Salesforce, HubSpot, Google Analytics, SEMrush, or Ahrefs.
  • Strategic thinker who can translate business goals into actionable marketing plans.

Nice to Have

  • Experience in a consulting/agency environment serving enterprise or luxury brands.
  • Hands-on experience with AI tools for marketing, including content generation, automation, and analytics.
  • Experience with Marketing Automation platforms such as Pardot, Marketo, or HubSpot.
  • Background in digital transformation consulting or martech.
  • Multilingual abilities are ideal, especially English plus Mandarin, Vietnamese, or French.

The Package

  • Competitive salary package, aligned with your experience and contributions
  • Flexible paid leave policy to support your personal and professional needs
  • Competitive employment and insurance benefits, above the local market average
  • Clear career development path with regular performance reviews and growth opportunities
  • Comfortable and well-equipped office space with modern facilities in a central location
  • Collaborative and ambitious team culture with shared goals and strong team spirit
  • Engaging team-building activities and company events throughout the year
From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against ITC's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on ITC's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    ITC's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.