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Open nowPosted 10 hours ago

Social Media Editor, The GAYA Guide

ITP Media Group78 open roles

Where
Dubai, United Arab Emirates
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Your applicationOpen nowSocial Media Editor, The GAYA GuideITP Media Group · Dubai, United Arab Emirates

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The clock on this job

Early applications get read.

8.1% of postings close within 7 days. Measured by our own scanner across the market. ITP Media Group postings stay open a median of 4 days.

Share of postings closed within
  1. 1.8%1 day
  2. 3.6%3 days
  3. 8.1%7 days
  4. 15.2%14 days
  5. 33.9%30 days
This job: posted 10 hours ago

ITP Media Group median: 4 days open

The posting

ITP Media Group is seeking an experienced Social Media Editor to join GAYA, a new global fine dining guide launching in Q4 2026. This is a key editorial role for a creative, digitally native storyteller who combines an instinctive understanding of social media with a genuine and sophisticated interest in food, restaurants and global dining culture.

The ideal candidate understands what makes people stop, watch, share and engage – and how to translate the world’s most exceptional dining experiences into compelling social-first storytelling. They will be as comfortable interviewing a chef, capturing a restaurant opening or identifying the detail that makes a dining experience remarkable as they are scripting a Reel, writing sharp social copy or analysing what is driving audience growth.

This is not simply a channel-management role. The Social Media Editor will help define how GAYA looks, sounds and behaves across social platforms, building a distinctive global social presence for the brand from launch.

The role is based in ITP Media Group’s Media City office in Dubai.

Key responsibilities

  • Lead and execute GAYA’s social strategy across Instagram, TikTok, YouTube, LinkedIn and emerging platforms.
  • Create, commission and publish compelling social-first content, including short-form video, photography, interviews, graphics, carousels, stories and written posts.
  • Regularly attend restaurants, openings, interviews, events and other industry occasions to capture original content for GAYA’s social platforms.
  • Develop original social franchises, formats and recurring series that build audience recognition and engagement.
  • Write scripts, captions, headlines and social copy with a strong understanding of tone, pacing, hooks and platform behaviour.
  • Identify emerging social, food, restaurant and cultural trends and determine where GAYA can credibly contribute to or lead the conversation.
  • Build and maintain a forward-looking social content calendar aligned with GAYA’s wider editorial calendar, restaurant coverage and events.
  • Monitor social performance and audience behaviour, using analytics to identify successful formats, improve output and drive measurable audience growth.
  • Establish clear growth targets across GAYA’s social channels and take responsibility for performance against them.
  • Build relationships with chefs, restaurateurs, sommeliers, creators and other relevant figures within the food and hospitality community.
  • Support GAYA’s annual portfolio of events through social content and in-person coverage pre-, post- and during.
  • Act as a public representative and ambassador for GAYA and ITP Media Group.
  • Regularly attend restaurants and events outside of traditional office hours.

Essential knowledge and skills

  • Deep, demonstrable understanding of Instagram, TikTok, YouTube and other major social platforms, including their respective audiences, formats and algorithms.
  • Strong understanding of short-form video and the ability to conceptualise, shoot and edit high-quality social content.
  • Strong editorial judgement and an instinct for identifying stories, moments and personalities that will perform socially without compromising GAYA’s positioning.
  • Excellent social copywriting skills and a strong command of British English syntax, vocabulary, punctuation and spelling.
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