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Open nowPosted 11 hours agoWe saw it 80 min after it went up

Senior Director of Integrated Marketing

JETSET Pilates®408 open roles

Pay
$135,000 – $145,000 a year
Where
JETSET Pilates HQ, Miami, FL
Work mode
Hybrid
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Your applicationOpen nowSenior Director of Integrated MarketingJETSET Pilates® · JETSET Pilates HQ, Miami, FL

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

10.5% of postings close within 7 days. Measured by our own scanner across the market. JETSET Pilates® postings stay open a median of 38 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.3%3 days
  3. 10.5%7 days
  4. 15.9%14 days
  5. 34.1%30 days
This job: posted 11 hours ago

JETSET Pilates® median: 38 days open

The posting

About JETSET Pilates Franchising

At JETSET Pilates Franchising, we pioneer a unique franchise model in the fitness industry, offering Modern Pilates classes and a curated selection of fitness-related products. Our business model is centered on establishing a strong brand image, cultivating exceptional relationships with franchisees, and delivering outstanding client services. We operate in a dynamic, fast-paced startup environment where adaptability and innovation are crucial for success.

Position Overview

Key Responsibilities

  • Own the integrated marketing strategy for the franchise network, translating company goals and brand priorities into clear objectives for local markets
  • Work with VP of Marketing on defining how the annual network calendar comes to life locally, including tentpole campaigns, monthly initiatives, always-on playbooks, and owner-led local initiatives
  • Set regional and market-level priorities based on performance data, market maturity, and growth plans
  • Shape the franchisor–franchisee marketing model, keeping a "pull, not push" posture where owners drive local activity and HQ provides tools, guidance, and support
  • Lead creation of the quarterly marketing guides in partnership with the marketing leadership team (Brand, Digital, Retail, and Creative)
  • Own the guide end to end: timeline, inputs from each function, local adaptation, and on-time delivery to the network
  • Ensure each guide is practical for owners, with clear priorities, what to do and when, approved assets, and how success is measured
  • Gather field feedback after each quarter and refine the next guide based on what worked
  • Build the operating plan that turns strategy into action: roadmaps, timelines, owners, and dependencies across the team and partner functions
  • Own the 16-week pre-opening marketing playbook and presales training program in partnership with the Sales and New Studio Opening team, keeping them current and consistently delivered
  • Anticipate resource needs and bottlenecks, and escalate trade-offs early
  • Lead a team of four regional Integrated Marketing Managers
  • Assign market coverage and balance workload using studio support tiers, not flat studio counts
  • Build shared tools, templates, and processes so every region delivers the same standard of support
  • Partner with the Operations team on at-risk studios, leading the marketing diagnostic and recovery plan
  • Oversee the activation approval process, including turnaround standards, approval criteria, and consistent decisions across regions
  • Partner with VP of Marketing on reporting rhythm for local marketing performance and the Integrated Marketing team
  • Identify trends using market-level data (CRM, digital, ad spend, studio feedback) into clear insights and recommendations
  • Iterate on playbooks as more data and performance becomes available to further localize initiatives and planning
  • Enforce brand compliance standards for local marketing and network-wide initiatives
  • Act as the final escalation point for activation approvals and brand standard disputes
  • Partner with Brand Marketing to keep local execution consistent with the national brand
  • Partner with the Operations, Franchise Development, Product & Talent, and Real Estate & Construction teams on opening timelines and studio performance
  • Work with the marketing leadership team on campaign planning, asset needs, and channel strategy
  • Represent the franchisee's voice in HQ marketing planning

What You Need to Be Successful

  • You're a people leader: you develop managers, hold a high bar, and build a team franchisees trust.
  • You're a strategic operator: you set direction and build the plan to get there, moving easily between the big picture and the details.
  • You build systems: repeatable processes, playbooks, and tools that scale with a growing network.
  • You are relationship driven and know how to stay firm while keeping a strong relationship.
  • You're data-led: you use performance data to set priorities, diagnose problems, and make the case for investment.
  • You have a passion for fitness, wellness, and delivering exceptional customer and member experiences.

Key Attributes

  • Systems Builder: Creates repeatable processes, playbooks, and tools that scale with the network
  • People Leader: Develops managers, holds a high bar, and builds a team franchisees trust
  • Influential Partner: Earns buy-in from franchise owners and HQ peers
  • Data-Led: Owns KPIs, spend, and ROI; uses data to diagnose problems and prioritize
  • Owner-Minded: Understands the franchise business model and what drives studio profitability

Requirements

  • Bachelor's degree in Marketing, Business, or related field or equivalent experience
  • 8+ years of marketing experience, including 3+ years leading teams of managers
  • Experience in franchise, multi-location, or multi-unit marketing (local store, field, or integrated marketing)
  • Track record of building and executing integrated marketing plans across brand, digital, and local channels
  • Experience with pre-opening, launch, or new market entry campaigns tied to sales targets
  • Strong analytical skills; comfortable owning KPIs, spend, and ROI
  • Excellent planning and project management skills across many markets at once
  • Boutique fitness, wellness, or hospitality experience preferred
  • Experience partnering with Operations on underperforming locations is a plus
  • Familiarity with fitness CRMs and booking platforms (e.g., Mindbody, ClassPass), local digital channels (Google Business Profile, Meta), and Asana or similar project management tools is a plus

Travel & Onsite Requirements

JETSET Pilates is an equal opportunity employer. We celebrate diversity and are committed to creating an inviting work environment for all team members.

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