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Open nowPosted 5 days ago

Analyste Digital

job-room.ch86,007 open roles

Where
Lausanne, VD, Switzerland
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Your applicationOpen nowAnalyste Digitaljob-room.ch · Lausanne, VD, Switzerland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on job-room.ch's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.6%1 day
  2. 3.4%3 days
  3. 7.9%7 days
  4. 14.2%14 days
  5. 34.1%30 days
This job: posted 5 days ago

The posting

Rejoindre Assura, c-est évoluer dans un environnement collaboratif, dynamique et où chacun joue un rôle essentiel et contribue à une mission qui fait sens. Chaque jour, nous mettons notre énergie et notre expertise au service de nos clients, pour les accompagner dans leurs décisions de santé. Envie de nous rejoindre? Alors, nice to meet you! Au sein de l-équipe Développement et Marketing, tu analyses et optimises les parcours clients du site web, portail client et application mobile. Tu transformes les données en recommandations concrètes et identifies des opportunités d-optimisation pour améliorer l-expérience utilisateur. Tu optimises les campagnes lancées par notre service marketing et tu proposes des ajustements. Ce que tu fais au quotidien

  • Tu gères la collecte, la qualité et la gouvernance des données digitales afin de garantir la fiabilité des analyses et des mesures de performance. Tu conçois, implémentes et maintiens les plans de taggage, les solutions de tracking analytics ainsi que les mécanismes de mesure nécessaires au pilotage des activités digitales. Tu assures également l-administration de la plateforme de gestion du consentement (CMP) et veilles à la conformité des dispositifs de collecte de données.
  • Tu reconstitues et analyses les parcours utilisateurs sur les plateformes web et mobiles afin d-identifier les points de friction et les axes d-amélioration. Tu formules des recommandations pour optimiser l-expérience utilisateur, les parcours clients et les taux de conversion. En parallèle, tu produis et automatises les reportings de performance digitale, marketing et commerciale afin de fournir des indicateurs fiables et pertinents à la prise de décision.
  • Tu analyses la performance des campagnes d-acquisition et la qualité du trafic généré par les différents canaux marketing. Sur la base des données recueillies, tu identifies les opportunités d-optimisation liées au ciblage, aux messages publicitaires, aux landing pages et aux stratégies d-acquisition afin d-améliorer l-efficacité des actions marketing.

Ce que tu apportes à l-équipe

  • Tu es au bénéfice d-une formation supérieure (Bachelor ou Master) en data analytics ou dans un domaine équivalent. Tu disposes d-une expérience confirmée de 3 à 5 ans dans une fonction similaire, incluant une pratique concrète des outils d-analytics, de tracking et de gestion des données.
  • Tu maîtrises les outils et méthodologies liés à l-analyse de données et à la mesure de la performance digitale, notamment Google Analytics 4 (GA4), Google Tag Manager (GTM), BigQuery, SQL, R et Looker Studio. Tu possèdes de solides compétences en tracking digital, plans de taggage, data engineering, automatisation des données, reporting et suivi des KPI business. Tu es également à l-aise avec l-analyse de la performance digitale et marketing, l-optimisation des parcours clients (CRO), le SEO Analytics ainsi que les enjeux de gouvernance des données, de gestion du consentement (CMP) et de conformité RGPD/LPD. Tu maitrises les outils d-A/B testing, notamment VWO.
  • Finalement, tu fais preuve d-un excellent esprit analytique et de synthèse, et d-une forte capacité à résoudre des situations complexes. Orienté(e) business et résultats, tu sais transformer les données en recommandations concrètes et accompagner les parties prenantes grâce à une communication claire
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