Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted yesterday

Marketing Lead, SMA

job-room.ch88,617 open roles

Where
Baar, ZG, Switzerland
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowMarketing Lead, SMAjob-room.ch · Baar, ZG, Switzerland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on job-room.ch's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market. job-room.ch postings stay open a median of 2 days.

Share of postings closed within
  1. 1.7%1 day
  2. 3.5%3 days
  3. 7.8%7 days
  4. 14.6%14 days
  5. 34.1%30 days
This job: posted yesterday

job-room.ch median: 2 days open

The posting

Job Overview

This role is responsible for driving global market development and launch readiness strategies to support successful product commercialization. Working closely with global, regional, and cross-functional stakeholders, you will lead market-shaping initiatives, develop go-to-market plans, oversee messaging and omnichannel campaigns, and ensure organizational readiness for launch. The position requires strong collaboration across Commercial, Medical Affairs, Insights, Corporate Communications, Patient Advocacy, and external agency partners to deliver impactful customer engagement and world-class launch execution. Experience in strategic and digital marketing within a global environment is highly desirable. 

Anticipated travel: up to 15% international-- 

Principal Accountabilities

* Partner closely with GCL in the development of a cohesive market shaping/ market creation strategy across all customers in coordination across all relevant functions and regions- 

  • Lead the execution of marketing development tactical plans in close coordination with cross functional and regional stakeholders, ensuring an omni channel footprint with our customers to enable launch success- 
  • Lead onboarding of and partnership with different agency partners to manage development of various tactical assets and programs- 
  • Lead the development of messaging hierarchy, creative, unbranded & branded style guidelines, etc- 
  • Support and partner closely with GCL in the development of Go-To-Market launch strategies- including Where-To-Play, How-To-Win, Positioning, messaging, lexicon and tactical plan development- 
  • Support Launch Readiness Reviews in close collaboration with commercial operations to prepare the cross-functional organization for launch- 
  • Support GCL in the formation of global SWOT analyses, identification and mitigation of potential risks associated with product launch- 
  • Lead the development and execution of a world-class launch plan that ensures organizational readiness and right-level resource allocation- 
  • Collaborate closely with the global and regional insights teams in ensuring developed messages and campaign equity resonate with our respective customer 
  • Partner and collaborate closely with global and regional medical affairs teams in the development of Commercial HCP Leader lists and a plan for their engagement-- 

* Partner with regional teams in the development of CRM database to enable omni-channel customer engagement that would ultimately support rapid launch- 

* Partner closely with Medical Affairs, Patient Advocacy Groups, Corporate Comms, etc teams in the execution of marketing strategy, leveraging the Global Scientific Platform to inform message development and coordination of launch tactical plan for consistency- 

Minimum educational requirements

* Bachelor-s degree Required; Advanced Degree Preferred (MBA)- 

Minimum experience requirements

* 12-15 years of experience in the biopharmaceutical industry with in-depth knowledge of marketing, promotions, agency management, R&D, forecasting, utilizing marketing analytics (both primary and secondary).- 

* Experience commercializing in Lupus and DERM/ RHEUM office highly desired-- 

* Outstanding collaborator, strategic influencer and servant leader with ability to reach across the aisle in service of patients, physicians and the brand- 

* Demonstrated ability to lean on insights, assess market opportunities and develop product strategies to align with customer needs and rapidly move to develop and execute upon tactical POA.- 

  • Strong analytical, financial acumen, strategic, and project management skills (with the ability to prioritize and manage multiple time-sensitive projects simultaneously).
  • High proficiency in analytical (Excel), promo tools like VEEVA, Powerpoint, etc is a must; should be a fast learner of Biogen-s new platforms and technologies- 

* Should have the ability to assess and succinctly summarize large amounts of information to articulate perspective clearly and present recommendations- 

* Ability to work effectively in a fast-paced, dynamic environment.- 

* Strong interpersonal skills, including diplomacy, flexibility, and the ability to engage and strategically influence stakeholders through effective interpersonal skills- 

* Strong experience in digital marketing strategies highly desired- 

 

Job Level: Management

Why Biogen? ##

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about Biogen.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.

 

 

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against job-room.ch's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on job-room.ch's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    job-room.ch's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.