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Open nowPosted 28 days ago

PR & Digital Marketing Spezialist (m/w/d), 80-100% - medienjobs.ch

job-room.ch86,007 open roles

Where
Wädenswil, ZH, Switzerland
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Your applicationOpen nowPR & Digital Marketing Spezialist (m/w/d), 80-100% - medienjobs.chjob-room.ch · Wädenswil, ZH, Switzerland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on job-room.ch's own form.

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.6%1 day
  2. 3.4%3 days
  3. 7.9%7 days
  4. 14.2%14 days
  5. 34.1%30 days
This job: posted 28 days ago

The posting

Die/der PR & Digital Marketing Specialist/in verantwortet die strategische und operative Planung der Markenkommunikation der internationalen Brillenmarke Götti Switzerland. Entwickelt Pressekonzepte und sorgt für eine kontinuierliche und positive mediale Sichtbarkeit der Marke in allen relevanten Kanälen.

Hauptaufgaben & Verantwortlichkeiten

Public Relations & Brand Communications

  • Verantwortung für die internationale PR- und Kommunikationsarbeit von Götti Switzerland
  • Aufbau und Pflege langfristiger Beziehungen zu Medien, Journalist, Stylist, Influencer
  • Verfassen von Medienmitteilungen, Interviews, Brand Stories und Press Kits
  • Organisation von Presseevents, Produktpräsentationen und Markenaktivierungen
  • Koordination von Medienanfragen und Sample Management
  • Monitoring der Medienberichterstattung sowie Reporting der PR-Aktivitäten mit Launchmetrics

Digital Marketing

  • Planung und Umsetzung von kanalübergreifenden Marketingkampagnen
  • Entwicklung und Umsetzung kanalübergreifender Kampagnen für internationale Märkte
  • Verantwortung für den Content-Kalender sowie die Betreuung unserer Social-Media-Kanäle
  • Konzeption und Erstellung hochwertiger Inhalte (Text, Bild und Video) Intern, sowie in Zusammenarbeit mit Fotografen, Kreativpartnern und Agenturen
  • Planung und Versand von Newslettern sowie Marketing Automation
  • Unterstützung bei Performance-Marketing-Massnahmen in Zusammenarbeit mit externen Agenturen

Brand Management & Kooperationen

  • Sicherstellung eines konsistenten Markenauftritts über sämtliche Touchpoints
  • Unterstützung der internationalen Vertriebspartner mit Marketing- und Kommunikationsmaterialien
  • Entwicklung von POS-, Kampagnen- und Verkaufsunterlagen (e.g. catalogues, video trainings, trainings,-)
  • Koordination externer Kreativpartner wie Fotograf, Grafiker und Agenturen

Anforderungen

  • Abgeschlossenes Studium oder Weiterbildung im Bereich Marketing, Kommunikation, PR, Digitale Medien oder vergleichbare Qualifikation
  • Mindestens 3-5 Jahre Berufserfahrung in PR, Kommunikation oder Digital Marketing, idealerweise im Bereich Lifestyle und Design
  • Ausgeprägtes Gespür für Markenführung, Design und visuelle Kommunikation
  • Sicherer Umgang mit Social-Media-Plattformen und CMS-Systemen (Meta Business Suite, Mailchimp,-)
  • Erfahrung mit Adobe Creative Cloud von Vorteil
  • Sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift
  • Organisationstalent, Kreativität und Hands-on-Mentalität
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