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Open nowPosted 178 days ago

商业化策略运营|付费用户增长方向

kaonai/index37 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now商业化策略运营|付费用户增长方向kaonai/index · Beijing, Chinese Mainland
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Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 178 days ago

The posting

岗位描述: 我们正在寻找一位真正懂用户、懂业务、懂商业化的商业化策略运营,负责产品内付费用户全生命周期运营,围绕订阅、代币、高阶模型、付费功能、高价值用户和流失召回等方向,持续建立严谨的商业化运营体系。并最终对用户 ARPU、LTV、付费转化、续费和高价值用户增长负责。

1. 负责付费用户全生命周期运营,提升 ARPU、LTV、付费转化、续费和复购。 2. 基于用户行为、付费路径、AI 分析和业务数据,识别不同用户群体的付费动机和流失原因。 3. 针对高潜用户、订阅用户、高价值用户、大 R 用户、价格敏感用户和流失用户,制定差异化运营策略。 4. 负责订阅权益、代币消耗、高阶模型、付费功能、Paywall、站内信、push、营收活动等商业化场景的策略设计和落地。 5. 定期拆解营收目标,设计增长实验和活动方案,推动产品、AI、数据、增长、内容等团队协作。

1. 有商业化运营、付费用户运营、会员运营、收入增长、游戏运营、社区 / 内容平台商业化等相关经验。 2. 具备强业务拆解能力,能够从收入目标中拆出关键杠杆,而不是只堆运营动作。 3. 具备强用户洞察能力,能理解用户行为背后的付费动机、情绪需求和流失原因。 4. 熟悉 ARPU、ARPPU、LTV、付费率、续费率、退订率、复购率等核心指标。 5. 具备 AI 协作意识,能够使用 AI 进行用户分层、行为分析、策略生成和复盘。 6. 有强执行力,能够把策略拆成清晰方案,并推动跨部门落地。 7. 对海外 2C 产品、AI 产品、订阅制产品、虚拟币体系或高价值用户运营有兴趣和理解。

加分项: 1. 有海外 2C 产品经验,英语能作为工作语言 2. 有 AI Companion、AI Roleplay、游戏、直播、社区、内容平台相关经验 3. 有从 0 到 1 搭建商业化运营体系经验 4. 能熟练使用 AI 工具进行业务分析和策略输出

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