The posting
We are looking for a Lifecycle & CRM Specialist to support member engagement, retention, and revenue growth by developing and delivering targeted communications throughout the member journey.
• Health Insurance/HMO • Enjoy unlimited MadMax Coffee • Diverse learning & growth opportunities • Accessible Cloud HR platform (Sprout) • Above standard leaves
- Support the member lifecycle program to drive engagement, retention, and revenue.
- Build and deliver communications across email, SMS, push notifications, in-app messaging, web, and surveys.
- Use Braze as the core platform for managing and executing lifecycle communications.
- Collaborate with the Head of Member and the Lifecycle & Product Engagement Manager to implement lifecycle strategies across campaigns and business-as-usual (BAU) communications.
- 2+ years related experience Figma experience for content preparation and stakeholder feedback. -CRM or lifecycle marketing experience across multiple channels. - Experience running surveys or member research (e.g. Typeform, SurveyMonkey, Lyssna). - Confident with segmentation, testing and performance reporting. - Strong attention to detail, and an understanding of deliverability, consent and privacy requirements
- Braze certification - Liquid - HTML/CSS or SQL skills Experience in a membership, subscription, loyalty or sport business



