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Open nowPosted 94 days ago

SUN-品牌创意(平面视觉创意向)

kurogame/index393 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen nowSUN-品牌创意(平面视觉创意向)kurogame/index · Guangzhou, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. kurogame/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 94 days ago

kurogame/index median: 1 days open

The posting

1、围绕游戏 IP 定位、产品调性及营销目标,负责宣发物料的视觉概念策划与设计落地; 2、负责主视觉、KV、角色海报、版本宣传物料、品牌联动视觉及系列化延展设计; 3、根据产品卖点、角色设定和内容主题,提炼视觉概念,产出创意提案、Mood Board、视觉风格方案及设计规范。 4、将角色美术、场景美术、动画及演出资产转化为适用于营销传播的视觉语言,确保宣发内容与产品调性一致; 5、把控视觉方案从概念探索到最终交付的完整过程,包括构图、色彩、字体、材质、画面层级及系列物料的一致性; 6、持续研究游戏、动画、影视、广告及潮流文化中的视觉风格与表现技法,并结合项目需求进行创意转化; 7、负责外部设计、插画、三维等供应商的创意定向、方案评审及最终质量验收。

1、具备3年以上游戏、娱乐、广告或品牌领域的视觉创意及平面设计经验;有大型游戏、长线运营产品或成熟 IP 项目经验者优先; 2、具备扎实的美术功底和成熟的平面审美,对构图、色彩、字体、版式、材质及画面氛围有较强判断力; 3、能够从产品卖点、角色特征及内容主题中提炼视觉概念,并形成具有辨识度和传播力的视觉方案; 4、具备独立完成视觉项目的能力,能够覆盖概念构思、风格探索、设计执行及系列化延展,而非仅承担制作执行; 5、对游戏 IP、角色内容和不同游戏品类的视觉表达有较深入的理解;对目标产品所属品类具备稳定的内容审美; 6、应聘时需提交个人作品集,并注明本人在项目中的具体职责、参与环节及实际贡献。 加分项 1、有游戏主视觉、角色视觉、版本营销、品牌联动或大型整合营销项目经验; 2、具备插画、三维、动态视觉、字体设计或视觉设定能力; 3、能够使用生成式 AI 工具进行概念探索、风格测试或制作流程提效; 4、有成熟的插画师、设计工作室、三维团队或其他视觉供应商资源。

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