The posting
Location: Ukraine,None,None
Langate is an award-winning provider of software development services and technology solutions across three main domains: business, healthcare, and education. We work closely with clients in the United States, develop our own products, and continuously explore new opportunities created by AI and emerging technologies.
Today, our business includes a portfolio of 7–8 established and rapidly developing brands, covering both software outsourcing and product-based directions. As the company continues moving towards greater productization, we are looking for a Head of Marketing who can build effective marketing strategies across multiple brands, lead a multidisciplinary team, and remain actively involved in hands-on execution. We are looking for a proactive marketing leader who can combine strategic thinking, data-driven decision-making, team management, and practical involvement in marketing operations.
Requirements:
- Experience in a marketing leadership role, managing a team and driving the overall marketing strategy.
- Strong experience managing multidisciplinary marketing teams, including marketing, PR, SMM, SEO, PCC and lead generation specialists.
- Ability to create, implement, and adjust marketing strategies for several brands, products, or business directions simultaneously.
- Strong data-driven approach to marketing, including experience collecting, analysing, and interpreting marketing and sales data.
- Practical experience defining marketing KPIs, building reporting processes, evaluating funnel performance, and making decisions based on measurable results.
- Experience with marketing analytics, attribution, conversion tracking, experimentation, and performance evaluation tools.
- Strong understanding of inbound marketing, demand generation, lead generation, and customer acquisition.
- Hands-on knowledge of modern SEO practices, website optimisation, content strategy, and basic website configuration.
- Experience working with both product-based and outsourcing or service-based business models.
- Practical experience using AI and LLM-based tools in marketing processes. Ability to build or convert already existing strategies
- Understanding of how AI is changing search, content creation, customer acquisition, brand visibility, marketing operations, and buyer behaviour.
- Proven ability to initiate and run marketing experiments, validate hypotheses, and turn successful ideas into scalable processes.
- Ability to translate new business or product ideas into clear positioning, messaging, promotional materials, and go-to-market activities.
- Willingness to remain involved in operational work when necessary, including campaign execution, website updates, marketing materials, tender-related activities, and other hands-on tasks.
- Strong ownership, independence, and ability to work effectively in a rapidly changing environment.
- English: Upper-Intermediate to Advanced.
Responsibilities:
- Define and drive the overall marketing strategy for Langate and its portfolio of brands and products.
- Develop separate marketing approaches based on each brand’s audience, maturity, business model, and growth objectives.
- Lead, coordinate, and develop the marketing, PR, SMM, SEO, content, and lead generation functions.
- Support the preparation of marketing materials, presentations, proposals, and tender-related documentation.
- Establish clear responsibilities, KPIs, reporting standards, and performance expectations across the marketing team.
- Ensure effective delegation while maintaining sufficient understanding of each marketing direction to evaluate quality and results.
- Build a consistent data-driven decision-making process across all marketing activities.
- Monitor inbound lead generation and ensure that lead flow remains stable across existing business directions.
- Identify opportunities to increase qualified inbound demand, brand awareness, engagement, and conversion.
- Analyse marketing and sales funnels, identify bottlenecks, and propose measurable improvements.
- Develop positioning, messaging, value propositions, and go-to-market approaches for new products and platforms.
- Support the company’s strategic transition towards productization while continuing to develop and reposition the outsourcing direction.
- Introduce and expand the use of AI and automation across marketing workflows.
- Research new AI-related marketing practices, tools, platforms, and changes in customer acquisition behaviour.
- Oversee website development and optimisation from a marketing perspective.
- Work closely with sales and lead generation teams to align messaging, campaigns, target audiences, and qualification criteria.
- Present strategies, results, risks, and recommendations to the CEO and company leadership.
- Maintain a balance between strategic leadership and direct involvement in daily marketing operations.
Team: Marketing and sales department
Schedule: 5/2, 8-hour working day (40 hr per week).
Hiring process: HR interview + Technical interview + PI Tests + Final Interview with the company owner
Why Choose Us? What Do We Offer that's Exceptional?
- Cutting-Edge Technologies on Real Projects: At Langate, you'll work with the latest technologies on live projects. We're a dynamic, fast-growing company, so you'll find a minimal amount of legacy systems and plenty of opportunities to implement new technologies.
- Work-Life Balance with Benefits: We value work-life balance and offer paid time off, including vacation days and sick leave. Remote work options and hearty life are part of the package too.
- Investment in Your Growth: We're committed to your professional development. You can expect training programs, courses, and opportunities to enhance your English language skills.
- Team Building and Unity: We know that a happy team is a productive team. That's why we organize team-building events and group activities to foster strong bonds and a sense of belonging.
When you choose us, you're choosing a company that values innovation, invests in its employees, and provides a supportive and engaging work environment. Join us in shaping the future of technology!
Need more information? Welcome!
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