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Open nowPosted 4 days ago

新品牌用户增长运营

leoao-inc/index135 open roles

Where
Hangzhou, Zhejiang, Chinese Mainland
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Your applicationOpen now新品牌用户增长运营leoao-inc/index · Hangzhou, Zhejiang, Chinese Mainland

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  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on leoao-inc/index's own form.

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The clock on this job

Early applications get read.

13.1% of postings close within 7 days. Measured by our own scanner across the market. leoao-inc/index postings stay open a median of 5 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.1%7 days
  4. 21.1%14 days
  5. 35.8%30 days
  6. 59.0%60 days
This job: posted 4 days ago

leoao-inc/index median: 5 days open

The posting

【招聘岗位】用户运营（新品牌、兼顾线上线下、端内转化为主、端外拉新为辅） 【所属编制】城市事业部 【岗位核心职责】负责乐刻旗下3个新品牌（小瑜荚、RECORE无限核子、LOVEFITT拉飞）用户运营策略及落地，并推动用户增长策略，为用户规模增长及用户生命周期管理（转化、活跃、留存、复购）相关指标负责； 【岗位职责】 1、全渠道用户增长攻坚：聚焦本地市场，制定并落地分层用户拉新策略，统筹新美大、抖音本地生活、小红书等主流渠道的流量运营，通过内容营销、活动策划、资源置换等方式扩大用户基数，对拉新数量、获客成本等核心指标负责。 2、用户生命周期精细化运营：搭建用户分层体系（如潜客、新客、活跃客、沉睡客），针对不同生命周期阶段设计差异化运营策略。通过个性化触达（APP 推送、社群互动、短信营销等）提升用户转化效率，优化留存率与复购率，提升用户生命周期价值（LTV）。 3、数据驱动的策略迭代：构建用户运营数据监测体系，跟踪渠道转化效率、用户行为路径、活动参与度等指标，运用 Excel、SQL 等工具深度分析数据，挖掘用户偏好与运营痛点，推动拉新策略、活动设计及渠道投放的持续优化。 4、跨部门协同与体验优化：联动产品、技术、市场等部门，推动用户运营策略落地执行；基于用户反馈提出 APP 功能优化建议，参与产品迭代讨论，助力提升用户使用体验与平台活跃度。 5、市场动态与竞争应对：持续监测本地生活行业趋势、用户需求变化及竞品运营策略，定期输出分析报告，结合乐刻业务特性制定差异化应对方案，确保市场竞争力。

【任职要求】 1、学历背景：本科及以上学历，市场营销、电子商务、数据分析等相关专业优先。 2、工作经验：3 年以上 C 端用户增长或用户运营经验，具备本地生活 / O2O 行业经验者优先；有完整用户生命周期运营项目操盘经验，且有明确数据增长成果者优先。 3、核心能力： -增长策略：熟悉新美大、抖音本地生活等平台运营规则与流量玩法，能独立设计拉新活动并落地执行； -数据分析：具备扎实的数据分析能力，能通过数据洞察问题并制定优化方案； -执行推动：结果导向明确，具备较强的项目落地能力与资源协调能力，能高效推进策略执行。 4、综合素质：优秀的沟通协调能力，可顺畅对接跨部门协作；适应快节奏工作环境，具备较强的抗压能力与灵活应变能力；对运动健身行业有热情，了解用户健身需求与消费习惯者优先。

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