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Open nowPosted 284 days ago

海外战略洞察

li/referral788 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now海外战略洞察li/referral · Beijing, Chinese Mainland
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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. li/referral postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 284 days ago

li/referral median: 1 days open

The posting

1.市场战略研究与路标规划:开展海外目标市场的宏观环境、产业政策、技术趋势、市场规模与增长驱动力的深度研究,运用PEST、波特五力等专业模型输出高质量分析报告;主导公司海外业务3-5年发展战略的制定、年度刷新及关键里程碑的跟踪评估,确保战略目标的实现;针对特定市场或专项问题(如市场进入策略、本地化模式等)进行深入研究,提出可执行的策略建议。 2.竞争情报与对标分析:建立竞争对手监控体系,系统性跟踪主要竞品的市场策略、产品布局、技术路径、商业模式及财务表现;定期完成竞品与公司的全方位对标分析,识别差距与机会,产出竞争动态简报和深度专项报告,为产品定位与竞争策略提供依据。 3.用户洞察与市场数据管理:规划并执行用户调研项目(如深度访谈、问卷调查、焦点小组),深度挖掘海外用户需求、使用习惯及购买决策路径;建立并维护海外市场信息数据库(如市场销量、竞品配置),确保数据的准确性与一致性,并实现内部共享;监测市场数据变化,结合用户反馈,为产品迭代、市场策略优化提供数据支持。 4.战略协同与落地推动:协同产品、研发、销售等团队,将研究洞察转化为具体的产品规划、市场进入和业务改进方案;参与重大战略合作或投资项目的策划与评估,提供市场视角的分析支持。

1.学历与专业: 硕士学历,经济学、统计学等相关专业优先。 2.3年以上主机厂或相关行业的战略规划、市场研究、管理咨询或商业分析经验;有新能源汽车海外市场战略或产品规划经验者优先。 3.精通各项研究方法论,能独立完成信息收集到报告产出的全过程。 4.对新能源汽车领域有深刻理解,能敏锐洞察市场趋势和竞争动态。 5.具备优秀的数据处理和分析能力,能熟练使用Excel、PPT等办公软件。 6.出色的书面和口头表达能力,具备良好的跨部门协作能力。 7.英语流利,可作为工作语言;掌握其他小语种的候选人优先。 8.能够适应短期海外出差。

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