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Open nowPosted 254 days ago

技术传播

li/referral788 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now技术传播li/referral · Beijing, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on li/referral's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. li/referral postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 254 days ago

li/referral median: 1 days open

The posting

1、技术传播策略与内容挖掘（60%）：制定技术传播整体策略、内容规划，输出整合传播方案；主导技术核心卖点、用户价值、技术故事的挖掘及包装，将技术语言转译为大众语言；完成从核心信息梳理到各类传播稿件、传播指引的撰写等。 2、产研深度协同（10%）：对接产品、研发部门，在技术定义及开发阶段介入，以传播视角提供市场洞察、用户洞察和营销输入，助力技术在规划阶段就具备市场竞争力，而不是开发完成后才"包装"。 3、车型上市传播操盘（20%）：主导或配合新车上市，做好产品/技术亮点的传播策划和内容输出；策划和操盘发布会、媒体沟通会、媒体体验活动、深度采访等。 4、传播渠道及舆情应对（10%）：建立和维护AI/数码/科技媒体以及相关行业机构、专家等传播渠道，对技术争议和负面舆情提供专业应对策略。

1、 5年以上科技公司/新能源汽车行业技术传播、产品创新策略传播经验 - 有成功的技术传播或车型上市传播案例，能独立负责、执行传播方案和项目 - 熟悉新能源汽车行业，对人工智能、具身智能、智能驾驶、芯片等前沿技术有深入了解和思考 - 对技术行业和市场趋势有前瞻性判断 2、内容创作与策略能力 - 理解技术的用户价值和市场价值，不是为了技术而技术，能把复杂技术翻译成用户语言 - 优秀的内容挖掘和信息组织能力，能从核心信息梳理开始，逐步延展到各类公关稿件、传播指引的撰写 - 掌握传播规划方法，熟悉不同渠道（科技媒体、垂媒、社交媒体）的内容特点和用户特点 - 具备良好的文字驾驭能力、逻辑思考能力、事件分析能力 3、项目管理与协作能力 - 较强的沟通协作能力，能内部协同产研团队、营销团队、销售团队 - 擅长复杂任务处理，有极强的跨职能团队协作能力 - 能建立并形成长期有效的沟通机制 - 较强的人际交往和沟通技巧（清晰、及时、简洁，口头和书面） 4、专业素养 - 主动性强，责任心强、抗压能力强，做事靠谱，能把事情做闭环，能应对快节奏和高强度工作 - 对中国媒体环境和舆论生态有深入认知，能熟练使用AI工具，有良好的公关意识 5、其他加分项 - 有智能驾驶、AI、芯片、机器人等前沿技术领域的传播经验 - 有科技媒体、汽车垂媒工作背景 - 理工科背景（计算机、自动化、车辆工程等相关专业） - 有甲方（车企/科技公司）和乙方（PR公司）双边经验 - 有带过3人以上团队的管理经验

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