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Open nowPosted 75 days ago

公关-项目操盘

li/referral788 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now公关-项目操盘li/referral · Beijing, Chinese Mainland
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  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on li/referral's own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. li/referral postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 75 days ago

li/referral median: 1 days open

The posting

1. 新车上市传播操盘 参与新车上市传播策略制定,负责公示期、车展、预热、发布会等核心节点的内容规划与节奏把控;协调媒体、内容、活动等资源推进执行;跟踪舆情与传播数据,及时调整话术和节奏;能够独立完成从策略文档到落地执行方案的全链路输出。 2. 技术社区活动与传播 策划并执行面向工程师及技术用户的线上线下活动;负责技术内容的传播落地,提升品牌技术可信度;维护与核心社区、达人、KOL的协作关系;能将复杂的技术特性转译为社区用户可感知的传播语言。 3. 高管账号运营与内容共创 高管账号的日常运营,包括选题策划、内容共创、发布节奏管理。 4. 跨部门协同与项目管理 与产品、技术、用户等团队紧密协同,推动传播前置介入;独立管理多条项目线,保证节点不丢、信息不断;能建立并维护有效的跨团队沟通机制。

1. 经验背景 - 5-8 年传播、公关、营销相关经验,有汽车行业或科技品牌背景优先 - 有新车上市、产品发布会或大型活动的完整项目操盘经验,能提供代表性案例 - 有账号运营、垂媒传播或 KOL 管理经验者优先 2. 内容与策略能力 - 能独立撰写策略文档、传播方案、媒体沟通材料等 - 对汽车技术有基础认知,能将技术卖点转化为用户语言 - 熟悉汽车垂媒、科技媒体及社交媒体的内容特点与用户特点 3. 项目管理与协作能力 - 擅长多线并行,执行力强,能在高节奏环境下稳定输出 - 沟通协调能力强,能有效驱动跨部门资源 - 做事有闭环意识,逻辑清晰,汇报简洁 4. 加分项 - 熟悉懂车帝、汽车之家等垂媒,以及抖音、微博、小红书等平台生态 - 能熟练使用 AI 工具辅助内容创作与信息整理 - 有甲乙方双边经验

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