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Open nowPosted 157 days ago

整合营销经理（智能眼镜）

li/referral788 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now整合营销经理（智能眼镜）li/referral · Beijing, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on li/referral's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. li/referral postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 157 days ago

li/referral median: 1 days open

The posting

1. 市场策略与规划 - 制定智能眼镜产品的年度整合营销计划，涵盖品牌传播、产品推广、渠道合作及用户运营。 - 分析市场竞争格局、用户洞察与行业趋势，为产品定位和营销策略提供数据支持。 2. 整合营销活动管理 - 主导产品上市营销方案，协同品牌部各职能方，统筹线上线下资源，包括发布会、媒体合作、KOL/KOC种草、社交媒体战役等。 - 与各方一起策划各类营销事件及活动，提升产品场景渗透和用户认知。 3. 渠道协同与销售支持 - 配合销售、电商及渠道团队，设计促销活动、渠道激励政策及终端体验优化方案。 - 配合管理数字广告投放（SEM/信息流/短视频等），优化获客成本与转化效率。 4. 数据分析与优化 - 监控营销活动效果，通过数据分析持续优化策略，定期输出复盘报告并提出改进方案。 - 管理营销预算，确保投入产出比（ROI）最大化。

1. 基本条件 - 本科及以上学历，市场营销、传媒、商业管理等相关专业。 - 7年以上整合营销经验，有消费电子、智能硬件、可穿戴设备等领域经验者优先。 - 成功主导过科技产品的全渠道上市营销项目。 2. 专业能力 - 精通数字营销工具与平台（如SEO/SEM、社交媒体、CRM、数据分析工具）。 - 具备出色的内容策划能力，能结合产品特点创造传播亮点。 - 熟悉智能眼镜或AR/VR行业生态者优先。 3. 软性素质 - 强烈的结果导向，能够平衡品牌长期建设与短期销售目标。 - 优秀的跨部门协作能力，能协同销售、产品、设计团队高效合作。 - 创新思维与快速学习能力，对科技趋势和用户行为变化保持敏感。 4. 加分项 - 拥有科技媒体、行业KOL或渠道合作伙伴资源。 - 具备海外市场或跨境营销经验。 - 熟悉隐私安全、数据合规等相关法规（如GDPR、国内个人信息保护法）。

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    The review screen in CV Rocket: how each CV was read, round by round.

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  5. Reply with AI

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