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Open nowPosted 149 days ago

媒介经理

li/referral788 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now媒介经理li/referral · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. li/referral postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 149 days ago

li/referral median: 1 days open

The posting

职位描述 1、媒介策略规划:基于营销战略规划制定媒介策略,把控传播节奏。通过全流程执行监管,实现传播效能最大化; 2、数据洞察能力:建立科学的传播效果评估体系,运用数据分析工具和方法,明确分平台定位、转化效能和人群效率洞察等,以数据驱动策略迭代; 3、媒体关系维护:拓展核心媒体库(党央媒、Social Media及线下渠道)并进行评估分析,优化媒介资源结构,建立长期稳定的良好关系; 资源成本优化:充分参与预算分配和资源计划,完成媒介目标同时,可兼顾费效比; 4、代理有效牵引:帮助供应商策略模型和执行能力迭代,注重过程质量监管,有效牵引需求承接到落地全流程,项目结束后提交深度媒介复盘;

职位要求 1、本科及以上,5年以上媒介策略操盘或媒介执行工作经验; 2、具备一定核心媒体资源积累; 3、深刻认知线上、线下各核心媒体平台定位和优缺点; 4、具备较强的数据处理和分析能力; 5、积极主动,具备较强跨部门沟通协作能力;

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