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Open nowPosted 108 days ago

传播运营经理

li/referral788 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now传播运营经理li/referral · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. li/referral postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 108 days ago

li/referral median: 1 days open

The posting

1. 做话题引爆的"节奏掌控者"(35%): 不只是发话题、跑榜单。你需要洞察舆论窗口,设计话题策略,协调媒体/KOL/KOC资源,让一个新车型的发布或一个技术亮点,在微博上形成真正的讨论和扩散——而不是一闪而过的刷屏。 2. 做B站/视频号的"系统运营者"(15%): 不是发完就算。你要能搭建一套账号的内容体系——从选题逻辑、发布节奏、数据复盘到创作者合作——让平台成为品牌技术内容和产品内容长效沉淀的阵地,而不是偶尔爆一条就消失。 3. 做媒体关系的"长线经营者"(30%): 不做只在上市前才出现的"项目型公关"。你要建立真实的媒体人脉,知道谁在关心什么话题、谁值得深度合作,在日常就把关系养起来,让媒体在关键时刻愿意站出来。 4. 做产品上市的"全链路执行者"(20%): 从工信部公示到发布会当天,每一个传播节点的媒体策略、名单规划、现场执行都不掉链子。你不只是在执行一张排期表,而是在用传播的眼光判断每个节点该做什么、不该做什么。

1. 经验值: 5年以上汽车、科技或消费电子行业的传播经验,甲乙方背景均可。不看Title,看你手里有没有真实操盘过的项目。 2. 话题操盘实证者: 能说出做过哪个微博话题、用了什么打法、冲到什么位置、后续怎么收的——如果只能说"参与过",我们可能不太匹配。 3. 平台系统运营的真实操盘手: 在B站或视频号有过系统性运营经历,能说清楚账号的内容定位怎么建、选题怎么跑、数据怎么看、创作者怎么管——而不只是"我们做过几次合作投放"。 4. 有名有姓的媒体人脉: 能说出几个你真的打过交道、彼此有信任基础的汽车或科技媒体人——资源不需要多,但要真。 5. 对技术不发怵的好奇者: 你不需要是工程师,但要有"这个技术我搞不懂我就去啃"的自驱力,而不是永远停在传播层面打转。

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