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Open nowPosted 179 days ago

买量素材负责人

lilithgames/career103 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now买量素材负责人lilithgames/career · Shanghai, Chinese Mainland
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Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 179 days ago

The posting

1. 负责项目海外买量素材整体策略,统筹买量素材全生命周期管理,包括创意规划、制作落地、效果复盘、策略迭代,对项目买量素材整体转化效果总责。 2. 主导海外买量素材创意方向,结合产品特性与区域市场需求,打造标杆性素材案例,推动素材从“合格”向“优质高转化”升级。 3. 统筹内外部资源(内部设计团队、外部制作供应商),优化素材生产体系。 4. 深度跟投放团队合作,优化创意方向,降低买量成本,提升获客效率。

1. 本科及以上学历,5年以上游戏行业买量素材相关工作经验,有大型买量项目负责经验者优先。 2. 具备极强的创意把控力和策略思维,有海外买量素材(多区域适配)成功案例,熟悉SLG类游戏素材设计逻辑。 3. 具备优秀的团队管理、跨部门协同(投放、产品、设计)能力,能高效统筹内外部资源,推动复杂项目落地。 4. 深度了解全球买量市场趋势,熟悉不同区域用户偏好,对素材转化逻辑有深刻认知,能通过数据精准定位素材优化方向。 5. 熟练使用Premiere Pro、AE等素材制作工具,具备优秀的审美和细节把控能力。

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