The posting
About Luzern Risk Luzern Risk is a fast-growing insurance technology startup focused on transforming risk into a strategic asset. We're revolutionizing the captive management industry by giving clients the technology and expertise to control their own risk financing. We are a passionate, driven team excited to solve hard problems and build an industry-defining company.
This is a high-energy, front-of-the-funnel sales role for a natural hunter. As a foundational Business Development Representative, your mission is to fill the pipeline: researching the companies that should have a captive, reaching the CFOs, risk managers, and broker principals who can act on it, and converting cold accounts into qualified meetings our Account Executives close. Captives are a considered purchase made by sophisticated buyers, so the outreach that wins is researched, specific, and credible, and you will run it at scale with AI-native tooling a legacy team could not match.
This is a role for a driven self-starter who wants a fast path to a closing seat and to be generously rewarded for the pipeline they create.
Key ResponsibilitiesPipeline Generation: Own a monthly target for qualified meetings booked and pipeline created via targeted outbound prospecting. This is the number the seat exists to hit. Account Research & Targeting: Build and prioritize target account lists against our ideal customer profile using firmographic data, intent signals, and industry knowledge, and multi-thread into accounts rather than betting on one contact. Multi-Channel Outreach: Run personalized sequences across email, phone, and LinkedIn. Write outreach a CFO reads: specific to their business and clear about why a captive is worth an hour of their time. Qualification & Handoff: Run lightweight discovery to confirm fit, need, and authority before a meeting reaches an Account Executive's calendar, then hand off cleanly with the context to win. CRM & Pipeline Hygiene: Keep the CRM accurate and current. Honest data at the top of the funnel is what makes the whole commercial engine trustworthy. Market Feedback: Report what works and what does not (messaging, objections, personas, channels) so your experiments become the documented playbook the team runs.
What We're Looking ForA Tenacious Hunter: A relentless drive to open doors and thick skin for the volume game. Rejection reads to you as information, not injury, and you do not need applause to keep going. Intellectual Agility: A quick study who can rapidly learn a complex product. Captive insurance is technical, and our buyers can tell within two sentences whether you understand it. Sharp Communication: Concise, specific, fluff-free writing and the phone presence to engage senior finance and insurance buyers with credibility. Ownership & Urgency: A bias for action, accountability for your number, and the initiative to run your book like a system: prioritized accounts, clean follow-ups, nothing dropped. An Entrepreneurial Builder: Excited to be early, help write the outbound playbook rather than inherit one, and earn the first shot at an Account Executive seat as the team scales. Rigor & Excellence: Committed to a high-feedback culture of continuous improvement, applying coaching fast and pushing back with evidence when the data says the playbook is wrong.
Requirements1-3 years in an outbound or target-driven role (BDR/SDR, inside sales, recruiting, brokerage, or similar); exceptional early-career candidates with clear evidence of drive will be considered. A track record against activity, meeting, or pipeline targets that you can substantiate. Comfort with CRM and sales engagement tooling, and real fluency using AI tools in your daily workflow. Experience or strong interest in financial services, insurance, enterprise SaaS, or fintech; direct captive exposure is a plus, not a requirement. Hybrid role, located in NYC.



