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Open nowPosted 158 days ago

抖音资深媒介

merach/index69 open roles

Where
Hangzhou, Zhejiang, Chinese Mainland
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Your applicationOpen now抖音资深媒介merach/index · Hangzhou, Zhejiang, Chinese Mainland

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  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on merach/index's own form.

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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 158 days ago

The posting

工作职责 1、负责抖音平台内容增长策略，推动规模化增长 - 负责核心品类在抖音渠道的内容增长策略制定和落地。 - 从用户洞察、竞品分析、内容规划、达人矩阵、投放优化等环节，打造完整增长闭环。 - 对品类增长结果负责，推动业务从10到100规模化提升。 2、打造抖音内容生态，沉淀爆款方法论 - 负责达人合作体系建设，包括达人筛选、内容共创、效果评估及长期运营。 - 深度参与内容策略和脚本共创，提升内容传播力和转化效率。 - 总结爆款内容规律，沉淀品类级内容打法和增长模型。 3、抢占用户心智 - 深入研究行业趋势、竞品打法及用户变化，寻找突破机会。 - 有能力针对竞品优势制定内容策略，通过差异化打法提升品牌竞争力。 - 能够主动发现市场机会，而不是被动执行既定策略。 4、精细化运营，提高增长效率 - 通过数据分析持续优化达人结构、内容方向、投放策略和预算效率。 - 对内容、人群、渠道等各环节进行精细化拆解，实现投入产出最大化。 - 熟悉内容投放工具及数据分析工具，能够用数据驱动决策。

任职资格 1、经验背景 - 3年以上品牌内容营销、达人营销、抖音增长相关经验。 - 有成熟消费品品牌增长经验优先。 - 有负责品类从10到100规模增长经验优先。 2、内容与策略能力 - 内容能力突出，对用户需求、内容趋势和传播规律有深刻理解。 - 有成功打造爆款内容或爆品增长案例。 - 能够形成自己的内容方法论，而非依赖经验。 3、业务增长能力 - 具备品类经营思维，能够从生意目标反推内容策略。 - 有竞品狙击、市场竞争打法经验。 - 能够通过内容帮助品牌建立竞争优势。 4、效率意识 - 具备强数据意识和精细化运营能力。 - 能够持续优化每个增长环节，将效率做到极致。 5、个人特质 - 强结果导向，具备强烈的目标感。 - 自驱力强，不是按流程完成工作的执行型人才。 - 敢于挑战规则、突破惯性，具备主动创造增长机会的能力。

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