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Open nowPosted 227 days ago

课程内容运营-L

merach/index69 open roles

Where
Hangzhou, Zhejiang, Chinese Mainland
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Your applicationOpen now课程内容运营-Lmerach/index · Hangzhou, Zhejiang, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 227 days ago

The posting

职位描述 1. 课程数据分析与反馈: 深度分析双端(海内外APP)课程的完课率、复练率、退出节点及用户运动数据(如卡路里/心率区间),产出分析报告,为课程制作团队提供优化建议; 2. 内容上下架与排期管理: 负责两款APP的课程内容更新维护,包括课程元数据管理(标题/标签/封面图优化)、上线排期及类目管理; 3. 内容运营与促活: 策划轻量级的内容专题或打卡挑战活动(如“7天减脂挑战”),提升存量课程的活跃渗透率; 4. 用户反馈收集: 收集海内外用户对课程难易度、BGM、教练风格的反馈,协助制作团队进行课程迭代; 5. 竞品调研: 定期监控主流健身APP(Keep、Fitness+、Peloton等)的热门课程趋势,输出内容选题建议;

岗位要求: 1.全日制本科及以上学历,2-3年互联网内容运营经验。 2.具备强烈的运动健身习惯,为健身爱好者,英语读写熟练,具备运营海外APP、审核英文课程文案的能力; 3.精通Excel,能熟练处理大量课程埋点数据并制作可视化图表,具备内容敏感度,了解HIIT/瑜伽/力量训练的区别,并能判断课程质量优劣;

加分项: 1.体育/运动科学相关专业,或统计学/数据分析相关专业毕业者优先; 2.有在线教育、健身APP或视频内容平台(B站/抖音)运营经验者优先; 3.持有健身教练证书(如ACE/NSCA等)者优先; 4.具备SQL取数能力者优先。 5.有AI成功落地经验优先。

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