The posting
Job Title: Brand Manager
Department: Marketing
Reports To: VP Sales & Marketing
Role Purpose
To handle all marketing and purchasing activities related to designated brands.
Key Responsibilities
- Manage operational tasks related to the brand.
- Maintain contact with product suppliers.
- Supervise merchandise set-up with Sales Manager and product managers to ensure optimal shelving.
- Conduct regular field visits to stay updated with market developments.
- Visit current and potential customers to expand the client base and coordinate PR events.
- Perform feasibility studies before introducing new products.
- Train merchandisers on promotional techniques and coordinate with Sales Manager.
- Prepare regular reports on product performance.
- Support sales monitoring and decision-making based on market demands.
- Monitor product performance and suggest corrective actions with Finance and Sales teams.
- Oversee advertising and promotional activities.
- Manage stock ordering aligned with annual sales forecasts (with Finance and Supply Chain).
- Monitor stock levels, including expiry dates and reordering needs.
- Contribute to company sales forecasting and marketing strategy development.
- Propose and supervise promotional schemes.
- Recommend new products to boost company sales.
Qualifications
- Bachelor's degree in Business Administration, Marketing, or related field.
Experience
- Minimum of 3 years in a similar role.
Skills and Knowledge
- Languages: Arabic, English, and French
- Computer Skills: Proficient in MS Office; ability to learn statistical tools



