The posting
Project Strategy and Ownership - Own assigned projects from planning and objective-setting through execution and post-event review. - Develop practical project plans covering target audiences, partnership opportunities, marketing activities, budgets, timelines and expected outcomes. - Identify opportunities and risks, recommend a course of action and make decisions within your agreed scope. Partnerships and Negotiation - Lead end-to-end partnership negotiations with event organisers, sports and esports federations, broadcasters, media rights partners, brands and agencies, from initial engagement through contract execution. - Develop and structure mutually beneficial partnerships across broadcast rights, co-streaming, licensing, IP usage and co-marketing to expand MLBB’s reach and deliver commercial value. - Partner with Legal to negotiate and finalise agreements that protect MLBB’s IP, brand and commercial interests. - Build and strengthen senior-level industry relationships to unlock new opportunities and support long-term partnerships. Marketing and Audience Development - Shape event marketing and content plans with brand, creative, social media and regional teams. - Translate project objectives and audience insights into activities that strengthen MLBB’s visibility and audience engagement. - Review viewership, audience, social and campaign data to evaluate performance and recommend improvements. Cross-functional Project Delivery - Coordinate Shanghai headquarters, regional teams, external partners, agencies and vendors to deliver projects. - Manage timelines, budgets, risks and deliverables, keeping stakeholders informed and resolving issues proactively. - Establish clear responsibilities, regular check-ins and practical tracking processes. - Lead project contributors through collaboration and influence, without formal line management. - Represent MLBB Esports in partner meetings and during on-site event delivery. Communication and Industry Insight - Prepare clear proposals, progress updates and post-event reports that support management decisions. - Follow developments in esports, sports entertainment and women’s esports, turning relevant insights into project ideas.
- Typically 5+ years of relevant experience in esports, gaming, sports, entertainment or a related field. - A good understanding of the esports ecosystem and how publishers, event organisers, teams, media platforms and brands work together. - Hands-on experience developing external partnerships, with direct responsibility for negotiating terms and securing agreement. - Experience owning a substantial project or workstream from planning through delivery, including coordinating multiple teams and stakeholders. - Ability to turn business objectives and audience insights into a clear, practical plan. - Strong project management skills, including managing timelines, budgets, risks and competing priorities. - Clear written and verbal communication, with the ability to present recommendations and work confidently with senior stakeholders. - Business-level English, as external partnerships and most cross-regional collaboration operate in English. - Initiative, sound judgment and a willingness to take responsibility in situations where not everything is defined. - Ability to travel regularly, including multi-week on-site event periods. Preferred - Experience in esports, game publishing or international sports and entertainment events. - Brand or marketing management experience, including in gaming, consumer brands or FMCG. - Familiarity with MLBB or the Southeast Asian mobile esports landscape. - Mandarin Chinese proficiency to support close collaboration with Shanghai headquarters.



