The posting
Job Description – Social Media Specialist at ThurayaBiz
Job Summary
The Social Media Specialist at ThurayaBiz plays a key role in developing, managing, and optimizing social media content and activities that support the organization’s branding, marketing, and communication objectives. Reporting to the relevant Marketing/Communication Lead, this position involves planning social media content, managing digital platforms, engaging with audiences, and monitoring performance to enhance brand visibility and engagement.
Key Responsibilities and Roles:
1) Social Media Content Creation:
- Develop and implement social media content plans aligned with marketing and communication objectives.
- Create engaging content for platforms such as Instagram, LinkedIn, X, Facebook, and other relevant channels.
- Write captions, posts, and social media copy that reflect the brand’s tone of voice.
- Coordinate with creative and content teams to develop visual and multimedia content.
- Adapt content according to different platforms, audiences, and campaign objectives.
2) Social Media Management & Community Engagement
- Manage and maintain the organization’s social media accounts and content calendars.
- Schedule and publish content according to approved plans and timelines.
- Monitor comments, messages, mentions, and audience interactions.
- Respond to audience inquiries and coordinate with relevant teams when escalation is required.
- Build and maintain positive relationships with online communities and audiences.
3) Campaigns & Collaboration
- Support the planning and execution of social media campaigns and digital initiatives.
- Work closely with marketing, creative, content, and project management teams.
- Participate in brainstorming sessions and contribute creative social media ideas.
- Coordinate with influencers, content creators, and external partners when required.
- Support social media activities related to events, launches, and promotional campaigns.
4) Performance Monitoring & Optimization
- Monitor social media performance, engagement, reach, and audience growth.
- Analyze social media insights and identify trends and opportunities for improvement.
- Prepare regular social media performance reports and recommendations.
- Test and optimize content formats, posting schedules, and engagement strategies.
- Monitor competitors and relevant industry trends.
5) Trends & Continuous Learning
- Stay updated with social media trends, platform updates, algorithms, and emerging content formats.
- Identify new opportunities to increase audience engagement and brand visibility.
- Explore innovative content ideas and social media tools.
- Participate in training and professional development to enhance social media expertise.
Qualifications
- Bachelor’s degree in Marketing, Communications, Media, Public Relations, Digital Marketing, or related field.
- Relevant certifications in Social Media Marketing, Digital Marketing, Meta, Google, or related platforms.
- 2–4 years of experience in social media management, digital marketing, content creation, or related roles.
- Proven portfolio or experience demonstrating successful social media campaigns and content.
Skills & Competencies (Nice to Have)
- Strong knowledge of major social media platforms and their best practices.
- Proficiency in social media management and scheduling tools.
- Knowledge of Meta Business Suite, LinkedIn, and social media analytics tools.
- Strong content writing, storytelling, and audience engagement skills.
- Basic knowledge of graphic design, photography, video, and short-form content.
- Strong analytical skills with the ability to interpret social media performance data.
- Creativity, attention to detail, and strong visual sense.
- Effective communication, teamwork, adaptability, and customer focus.
- Ability to manage multiple platforms, campaigns, and deadlines in a fast-paced environment.
Customer Relationship
Personal Evolution
Autonomy
Administrative Work
Technical Expertise
What's great in the job?
- Great team of smart people, in a friendly and open culture
- No dumb managers, no stupid tools to use, no rigid working hours
- No waste of time in enterprise processes, real responsibilities and autonomy
- Expand your knowledge of various business industries
- Create content that will help our users on a daily basis
- Real responsibilities and challenges in a fast evolving company



