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Social Media Specialist

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The clock on this job

Early applications get read.

12.7% of postings close within 7 days. Measured by our own scanner across the market. My postings stay open a median of 7 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.5%3 days
  3. 12.7%7 days
  4. 20.4%14 days
  5. 35.6%30 days
  6. 58.7%60 days
This job: first seen 14 hours ago

My median: 7 days open

The posting

Job Description – Social Media Specialist at ThurayaBiz

Job Summary

The Social Media Specialist at ThurayaBiz plays a key role in developing, managing, and optimizing social media content and activities that support the organization’s branding, marketing, and communication objectives. Reporting to the relevant Marketing/Communication Lead, this position involves planning social media content, managing digital platforms, engaging with audiences, and monitoring performance to enhance brand visibility and engagement.

Key Responsibilities and Roles:

1) Social Media Content Creation:

  • Develop and implement social media content plans aligned with marketing and communication objectives.
  • Create engaging content for platforms such as Instagram, LinkedIn, X, Facebook, and other relevant channels.
  • Write captions, posts, and social media copy that reflect the brand’s tone of voice.
  • Coordinate with creative and content teams to develop visual and multimedia content.
  • Adapt content according to different platforms, audiences, and campaign objectives.

2) Social Media Management & Community Engagement

  • Manage and maintain the organization’s social media accounts and content calendars.
  • Schedule and publish content according to approved plans and timelines.
  • Monitor comments, messages, mentions, and audience interactions.
  • Respond to audience inquiries and coordinate with relevant teams when escalation is required.
  • Build and maintain positive relationships with online communities and audiences.

3) Campaigns & Collaboration

  • Support the planning and execution of social media campaigns and digital initiatives.
  • Work closely with marketing, creative, content, and project management teams.
  • Participate in brainstorming sessions and contribute creative social media ideas.
  • Coordinate with influencers, content creators, and external partners when required.
  • Support social media activities related to events, launches, and promotional campaigns.

4) Performance Monitoring & Optimization

  • Monitor social media performance, engagement, reach, and audience growth.
  • Analyze social media insights and identify trends and opportunities for improvement.
  • Prepare regular social media performance reports and recommendations.
  • Test and optimize content formats, posting schedules, and engagement strategies.
  • Monitor competitors and relevant industry trends.

5) Trends & Continuous Learning

  • Stay updated with social media trends, platform updates, algorithms, and emerging content formats.
  • Identify new opportunities to increase audience engagement and brand visibility.
  • Explore innovative content ideas and social media tools.
  • Participate in training and professional development to enhance social media expertise.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Media, Public Relations, Digital Marketing, or related field.
  • Relevant certifications in Social Media Marketing, Digital Marketing, Meta, Google, or related platforms.
  • 2–4 years of experience in social media management, digital marketing, content creation, or related roles.
  • Proven portfolio or experience demonstrating successful social media campaigns and content.

Skills & Competencies (Nice to Have)

  • Strong knowledge of major social media platforms and their best practices.
  • Proficiency in social media management and scheduling tools.
  • Knowledge of Meta Business Suite, LinkedIn, and social media analytics tools.
  • Strong content writing, storytelling, and audience engagement skills.
  • Basic knowledge of graphic design, photography, video, and short-form content.
  • Strong analytical skills with the ability to interpret social media performance data.
  • Creativity, attention to detail, and strong visual sense.
  • Effective communication, teamwork, adaptability, and customer focus.
  • Ability to manage multiple platforms, campaigns, and deadlines in a fast-paced environment.

Customer Relationship

Personal Evolution

Autonomy

Administrative Work

Technical Expertise

What's great in the job?

  • Great team of smart people, in a friendly and open culture
  • No dumb managers, no stupid tools to use, no rigid working hours
  • No waste of time in enterprise processes, real responsibilities and autonomy
  • Expand your knowledge of various business industries
  • Create content that will help our users on a daily basis
  • Real responsibilities and challenges in a fast evolving company
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