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Open nowPosted 62 days ago

海外传播负责人

n8r2cr07gk/index98 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now海外传播负责人n8r2cr07gk/index · Shenzhen, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. n8r2cr07gk/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 62 days ago

n8r2cr07gk/index median: 1 days open

The posting

1、品牌策略与全球传播体系搭建:基于智能硬件影像产品定位与全球市场布局,制定海外年度品牌传播策略、传播口径、品牌调性规范,搭建标准化品牌传播SOP,保障全球品牌形象统一; 2. PR公关与舆情风险管理:负责海外权威科技媒体、行业媒体、财经媒体资源搭建与长期维护,主导媒体专访、行业峰会、展会公关传播、新品发布会媒体统筹工作; 3. KOL/KOC影响力营销管理:搭建全球海内外KOL/KOC达人体系,建立达人分层分级合作机制与复盘体系;打造标杆案例、爆款种草内容,强化产品技术、影像优势与用户价值传播; 4. 品牌传播统筹:联动产品、销售、数字营销团队,主导全系智能影像硬件新品上市的品牌传播全流程,制定上市传播节奏、核心卖点、传播矩阵;统筹上市期媒体发声、达人测评、品牌事件营销、实现品牌声量与产品认知双提升。

1、本科及以上学历,5年以上消费电子/智能硬件出海品牌PR、KOL营销、社媒运营等品牌传播全盘经验,熟悉影像硬件赛道者优先; 2、具备成熟的海外媒体、科技达人资源,可独立搭建品牌传播体系与达人合作体系; 3、精通新品上市品牌传播、舆情管理、内容策划,具备成功的爆款传播、品牌声量提升案例; 4、英文读写流利,可独立对接海外媒体与海外达人,适配全球化品牌传播工作; 5、具备极强的文案功底、策略思维、风险把控能力,逻辑清晰,擅长跨团队协同与项目统筹; 6、熟悉出海硬件品牌营销打法,有对标企业从业经验者优先。

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