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Open nowPosted 201 days ago

整合营销

n8r2cr07gk/index98 open roles

Where
Chengdu, Sichuan, Chinese Mainland
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Your applicationOpen now整合营销n8r2cr07gk/index · Chengdu, Sichuan, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. n8r2cr07gk/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 201 days ago

n8r2cr07gk/index median: 1 days open

The posting

1. 市场与用户洞察 深度开展行业趋势、竞品动态、用户需求及消费行为调研分析,输出精准的市场洞察报告,为品牌定位、产品营销及策略制定提供核心依据,把握智能终端行业营销风向。 2. 整合营销方案策划 围绕寻影品牌建设、新品上市、大促节点、品牌大事件等核心目标,整合PR公关、Social社交、数字媒体、创意内容、IP合作、明星代言、线下活动、电商零售、渠道营销等全维度资源,策划并输出完整的整合营销(IMC)方案,制定全周期营销节奏与执行计划,统筹产品全生命周期营销管理。 3. 营销项目落地执行 主导整合营销项目全流程落地,拉通品牌、产品、媒介、创意、渠道、销售等内部团队,联动外部合作方、媒体、KOL等资源,统筹物料制作、活动执行、传播投放、线下落地等全环节工作,把控项目进度、质量与预算,确保营销目标高效达成。 4. 营销效果复盘优化 建立营销数据监测体系,对营销活动的曝光、互动、转化、品牌声量等核心指标进行数据追踪与效果评估,输出复盘报告,总结经验并优化后续营销策略,持续提升营销效率与ROI。 5. 跨部门协同与资源整合 对接公司内部各业务模块,统筹协调内外部优质营销资源,搭建高效的协作流程,推动营销方案落地;维护核心媒体、合作方、达人资源,拓展营销合作渠道,助力品牌全域传播。

1. 学历专业:本科及以上学历,市场营销、广告学、新闻传播、工商管理等相关专业优先。 2. 工作经验:5年及以上相关工作经验,有完整的高端智能产品上市、大型品牌营销Campaign操盘经验者优先。 3. 专业能力: - 精通整合营销全流程,对IMC、PR、Social、媒介投放、内容营销任一领域有深度实战经验,熟悉全渠道营销玩法; - 具备极强的策略策划能力、创意构思能力与项目统筹管理能力,能独立完成营销方案策划与落地; - 具备敏锐的市场洞察力与数据分析能力,擅长通过数据优化营销决策; - 熟练使用各类办公软件,掌握营销数据分析工具,有AI营销工具使用经验者优先。 4. 综合素质: - 具备优秀的跨部门沟通协作能力、抗压能力与问题解决能力,能高效推进多项目并行; - 热爱智能终端行业,关注科技行业营销趋势,对品牌有深度认同; - 工作积极主动,责任心强,具备团队合作精神与创新思维。

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