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Open nowPosted 97 days ago

产品营销

n8r2cr07gk/index99 open roles

Where
Chengdu, Sichuan, Chinese Mainland
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Your applicationOpen now产品营销n8r2cr07gk/index · Chengdu, Sichuan, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on n8r2cr07gk/index's own form.

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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 97 days ago

The posting

岗位职责 1. 新品上市与资料体系 - 消费者洞察：通过用户调研、评论分析、使用行为数据挖掘，提炼真实需求与决策因子，帮助产品定位 - 竞品调研、差异化卖点提炼，输出电商详情、种草文案等内容 brief - 负责新品 0-1 全流程：产品定位、卖点话术、样机测试、定价辅助，随研发迭代动态调整资料 - 独立撰写产品规格书、用户手册等官方文档，将 AI 算法/硬件参数转化为通俗营销话术 - 统一官网、电商、社媒、展会、经销商全渠道产品口径 - 深耕直播、短视频、体育赛事、会议、外景拍摄等场景，输出行业方案与客户案例 2. 存量产品运营 - 跟随固件/功能升级持续更新产品文档与宣传素材 - 定期巡检全平台物料，迭代老产品卖点 - 沉淀可复用内容资产库 3. 线下技术支持 - 展会/经销商培训/体验活动的设备演示、产品宣讲、客户答疑 - 协同销售输出推广素材，支撑达人合作、渠道铺货 - 收集用户痛点与竞品反馈，反哺研发优化 4. 竞品监控 - 追踪竞品动态与行业趋势，输出竞品分析与产品迭代建议 - 复盘新品上线与推广效果，持续优化营销体系

1.本科及以上，工科专业，具有丰富智能硬件/数码影像产品营销经验，完整参与过新品上市全流程 2.硬技能： - 熟悉直播/视频/专业摄像工作流，了解传统相机、运动相机、电影机、摄像头等影像硬件或VR眼镜等影像相关产品 - 有影像/3C 数码产品营销成功案例（可提供作品集优先） - 有展会落地、行业方案撰写经验 - 擅长把专业技术转化为大众语言

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